Freelancer profile translated to English.

Description

I transform brands into growth engines. My approach: place them at the heart of conversations through social-first activations, then multiply the impact through AI-powered full-funnel strategies. My goals: establish brand preference, accelerate conversion, and ensure long-term profitability.

🧭 SKILLS · FULL-FUNNEL VISION x OPERATIONAL MANAGEMENT x BUSINESS IMPACT

Storytelling | Establish preference and create lasting connections with audiences. Building brand platforms and social-first expression territories, fueled by data, e-reputation analysis, and consumer listening.

Creative Ops | Design distinctive narratives to capture attention and generate qualified impact. Creative direction of omnichannel campaigns, design of scalable narrative formats, and content industrialization through AI and automation.

Performance | Manage the entire acquisition, conversion, and retention cycle. Dynamic arbitration of an integrated media mix (SEO/SEA, Social Paid, Influence, Partnerships, CRM) to maximize ROAS, shorten payback, and ensure long-term LTV.

Leadership | Transform the marketing organization into an autonomous, results-oriented collective. Recruitment, upskilling, mentoring, and agile process structuring. Supervision of teams of up to 15+ talents.

Stack | GA4, GTM, Looker Studio · Google/Meta/TikTok Ads, HubSpot · Claude, n8n · Canva, Figma, Talkwalker, Kolsquare

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Hubside
Head of Digital Marketing & Growth
RETAIL (LARGE RETAILERS)
September 2021 - May 2024 (2 years and 8 months)
Paris, France
Promoted to e-commerce & growth responsibilities in September 2022, after developing the Social Media department.
▹ Orchestrated the media mix acquisition with **~€1M/year (Google, META, TikTok)**: **€4.5M attributed e-commerce revenue**.
▹ Structured engagement levers (Social, WhatsApp, CRM): active community of 100k+ followers.
▹ Industrialized content production via an **AI-powered creative factory and workflow automation**.
▹ Supervised a team of 15+ talents (Marketing, Sales, Comms, and Customer Service) with common KPIs for cross-functional performance.
Web Marketing Strategy Community Management Digital Communication Social Ads Performance Management
Parabolèr
Fractional CMO & Independent Consultant
CONSULTING AND AUDITS
October 2015 - Today (10 years and 8 months)
Paris, France
Consulting and support in digital marketing and brand performance for brands, media, festivals, and agencies.
▹ Go-to-Market for Homelinker (Swiss rental proptech): brand strategy, growth, CRM, KPIs, and ambassador programs.
▹ Managed digital departments of PR agencies (Rumeur Publique, TMA) and Account Director at Webedia: social media and influence strategies for 20+ accounts (Amazon Devices, Trainline, European Commission), personal branding and community management for executives (Auchan, Bic), and won a tender of €4.5M+ (Labeyrie).
▹ Designed and managed digital activations for Novethic, Rock en Seine, Transmusicales, Audi, SEAT: strategic and budgetary framework, creative factory design, influence and press activation, paid media, data analysis.
▹ Designed and produced MOOCs in social media and influence for IONISx.
Digital Communication Social Networks Content Marketing Web Copywriting Team Management
Les Gaulois
Director of Social Media
SOCIAL NETWORKS
January 2013 - December 2015 (2 years and 11 months)
Puteaux, France
▹ Directed the Social Media department: managed a team of 5 talents, oversaw client P&Ls and strategic roadmaps for 10+ accounts including Mixa, Volvo, Hop!, Marques Avenue, Ligne Roset, Crédit Mutuel, and CITEO.
▹ Transformed the agency model to be Social-First: modernized advertising narratives and activated the department as an upsell lever.

Won a Cannes Lions for #SnackHoliday (Transavia) and the Prix de la Campagne Citoyenne for #AvantDeMourir (Road Safety Prevention).
Social Networks Performance Management Branding Team Management