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Bastien HalaryBH

Bastien Halary

Consultant Growth Marketing B2B

€400/day
Bayonne, FR
8-15 years
Outbound Marketing
Google Ads / Meta Ads / LinkedIn Ads
B2B Lead Generation
SEO
Hubspot

Average response time: 1 hour

Freelancer profile translated to English.
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About Bastien

Hello! 👨‍💻

With a Master's degree in Business and over 2 years of specialization in Digital Management and Marketing, I help my clients implement their online marketing strategies to increase their visibility, improve their image, and consequently boost traffic and prospect acquisition! 🎯

Here are the different web marketing levers on which I am available and competent:

⏩ Natural Referencing (SEO):
- Audit: content and structure verification
- Keyword research and implementation of best practices
- Creation of unique, precise, and qualitative page titles/snippets (HTML)
- SEO content writing
- Implementation of a netlinking strategy

⏩ Paid Referencing (SEA) and traffic monitoring:
- Setting up Google Search campaigns (keyword research, ad creation)
- Setting up Google Display campaigns (audience definition, banner creation)
- Campaign monitoring via Google Analytics

⏩ Website setup and optimization:
- Creation and design of your website via WordPress
- User experience optimization (website speed and quality)
- Design of a Google Search optimized website
- Creation of XML sitemaps
- WordPress hosting setup

⏩ Content writing and Community Management:
- Social media management
- Blog animation
- Newsletter creation (MailChimp)

👤 I generally work remotely, but I can travel to Paris or Bordeaux (and surrounding areas) if needed.

Feel free to contact me: trying me is adopting me! 👋
Bastien

  • English

    Fluent

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Bayonne (up to 50km)

Experience

  • Banque Postale
    Marketing & Business Development Assistant
    BANKING AND INSURANCE
    April 2019 - February 2020 (11 months)
    Paris, France
    Within the Payment and Innovation department of La Banque Postale, I was part of the eZyness project team, a Banking-as-a-Service institution developing B2B payment solutions.

    During my experience at eZyness, I improved my skills in various areas such as:

    ▪️ Strategic Marketing:
    Market research / Benchmarking / Competitive intelligence
    ▪️ Digital Marketing:
    Social media and website implementation / User interface and mockup design
    ▪️ Operational Marketing:
    Events / Product presentations / Digital presence
    ▪️ Project Management:
    Billing automation / Project committee management
    ▪️ CRM:
    Billing for self-managed B2B clients
    Wordpress Community Management Digital Communication Web Content Writing User Interface Design User Experience Design
  • Student Pop
    Freelance - Marketing & Sales
    AGRICULTURE
    August 2018 - Today (7 years and 11 months)
    Bordeaux, France
    During my studies, I carried out various specific missions for different startups (mainly FoodTech) such as Yumi, Welcome To The Jungle, Araku Coffee, Marlette, or Dejbox:
    ▪️ Brand Ambassador (through social media)
    ▪️ SEO writing
    ▪️ Sales (Product presentations in stores)
    ▪️ Street marketing
    Social Media Community Management Web Content Writing SEO Project Management Natural Referencing
  • Ellyot
    Marketing & Sales Assistant
    E-COMMERCE
    February 2017 - July 2017 (5 months)
    Cité de Londres, United Kingdom
    I joined at the beginning of an ambitious and exciting project: a B2C platform allowing freelancers or mobile workers to work anywhere in London. I helped the startup by focusing on:
    ▪️ improving the website's natural referencing (SEO, content writing, backlinks)
    ▪️ developing and signing B2B partnerships
    ▪️ presenting the project to stakeholders in London's trendiest spots
    SEO SEO Audit Web Marketing Strategy SEO Netlinking Partnerships

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Education

  • Master Grande Ecole, focused on Data Management & Digital Marketing
    Kedge Business School
    2020
    Le programme Grande Ecole de Kedge BS est une formation axée sur le management et la réflexion autour de 3 piliers avec une sensibilisation aux enjeux sociétaux : l'entrepreneuriat, le management des technologies et le bien commun. J'ai axé mes cours sur : ▪️ La gestion des données ▪️ Le marketing digital ▪️ L'innovation et l'entrepreneuriat
  • Web Development & UI/UX Design
    Le Wagon
    2019
    Formation de 40H grâce à un partenariat avec Kedge BS pour apprendre les bases de HTML5, CSS+ et de l'UI/UX Design. Création d'un site de commerce électronique via Sublime Text (test).

Certifications

Skill set

Web Content Writing
Traffic Acquisition
Google Analytics
Web Project Management
Lead Generation
Inbound Marketing
Marketing Automation
SEM
Display
SEMrush
User Experience Design
User Interface Design
Design Thinking
Agile Methodology
HTML5
CSS3
Wordpress
SEO Training
Google Search Console
Facebook Marketing
Social Media
Email Marketing
CPC Advertising
Google Ads
LinkedIn
Web Analytics
Paid Referencing
Community Management
Digital Communication
Project Management
Natural Referencing
SEO Audit
Partnerships

Categories