Freelancer profile translated to English.
Back to original languageAbout Bastien
đ Hi, I'm Bastien! I'm aSEO consultantspecializing inlocal referencingand **local marketing**.
I help businesses, freelancers, and companies optimize theirlocal visibilitythroughGoogle My Business(**GMB**) and an effective **SEO strategy**.
âš My expertise:
- Creation & optimization ofGoogle My Business listingsto boost your presence onGoogle Maps
- Improvement of **e-reputation**: management and response to customer reviews
- Clear reporting & tracking oflocal positionsto measure your results
My goal: to help you appear at the top of **Google Maps results**, develop your **brand awareness**, generate more calls, visits, and increase your sales.
Let's collaborate to transform yourGoogle My Business(GMB) listing into a real customer magnet...
French
Native or bilingual
Arabic
Conversational
English
Fluent
Remote only
Primarily works remotely
Experience
- Henriette et Ginette broc
On Malt
GMB Listing Optimization + Website ReferencingRETAIL (SMALL BUSINESS)February 2026 - March 2026Paris, FranceFirst part on Google My Business:- Assistance with Google My Business listing validation
- NAP Citations Creation + directory registration
- GMB Listing Optimization for better positioning:
SEO optimized description, addition of services, addition of products, choice of categories + relevant keywords to rank forSecond part with website takeover with local and natural referencing:- Website speed
- Title tag structure (H1, H2, ...) + keyword selection
- Creation of an SEO-optimized page to rank for local queries
- Optimization of texts + photo optimizations (file tagging + alt text)
- Optimization of meta titles + meta descriptions
- Creation of quality backlinks
- STR AUTOCreation -> Management/Optimization of Google Business Listing - Local & GEO SEOAUTOMOBILENovember 2025 - Today (7 months)Les Pavillons-sous-Bois, FranceSTR AUTO is a registration and administrative services agency located in Pavillons-sous-Bois in the 93.Initially, my mission was to create the establishment's Google My Business listing, which involved several steps:
- Competitor analysis
- Selection of relevant keywords to rank for
- Standard listing setup
- SEO optimization of the listing (title, description, services, products, tagged photos, etc.)
- Google Posts creation
- Creation of NAP citations to give authority to the GMB listing with Google
Subsequently, we have a monthly mission for the listing, where I provide ongoing support in managing and optimizing its Google My Business listing, as well as for local and GEO SEO:The goal is to achieve the best positioning for local and general searches related to its activity and relevant keywords (registration, registration (+ area), etc.)- Natural and optimized response to reviews
- Google Posts creation
- NAP citation creation
- Tracking of positions on Google/Google Maps
- Addition of optimized photos
- Monthly reporting
This includes complete management and optimization of the Google My Business listing, as well as other tools that can bring in prospects/clients (PagesJaunes, Apple Business with Maps). - INKLocal Referencing Management - Google My Business (GMB) DevelopmentARTS AND CRAFTSApril 2025 - Today (1 year and 2 months)Neuilly-sur-Marne, France
đLocal SEOcreation and optimization mission â Google My Business Listing
Supporting a local business for thecomplete creationandoptimization of a Google My Business (GMB) listingto improve its visibility onGoogle Mapsand in local searches.đ Missions performed:- Research and integration ofrelevant keywordsfor rapidlocal SEOpositioning
- Complete listing setup and selection of optimized categories
- Addition of SEO-optimized photos, services, and descriptions
- Implementation of alocal referencing strategythrough directories and backlinks
- Performance monitoring and reporting oflocal positions
- Permanent updates withNAP citationcreation andGoogle Posts writing
đ Results obtained:In a few months, the listing gained **local visibility**, generated more interactions (clicks, calls, directions), and improved its ranking in the **Google Maps local pack**.đ PS: Work on aGoogle My Business(GMB) listing is never finished. To maintain goodlocal referencingand continuously improve its rankings inGoogle Maps**, regular **optimizationis essential: adding photos, creating posts, responding to reviews, and monitoring performance.
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Certifications
- Google My Business - Complete Listing Optimization TrainingUDEMY2025