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Bastien FerrerBF

Average response time: 1 hour

Freelancer profile translated to English.
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About Bastien

Hello, I'm Bastien — Traffic Manager & Digital Marketing Consultant.

For several years, I've been helping companies in various sectors (B2B, e-commerce, services, SaaS, etc.) develop their digital acquisition. My experience has been built both in-house and as a freelancer, which has allowed me to develop a very operational and results-oriented vision.

I started during the lockdown through e-commerce, which quickly led me to train deeply in growth, SEA, social ads, and performance analysis.
It's this solid foundation that then allowed me to integrate into different environments and accumulate a wide range of skills.

Today, I offer comprehensive and structured support:
✔ Google Ads (Search, Shopping, Performance Max)
✔ Meta Ads (conversion, retargeting, leadgen)
✔ Complete acquisition strategy
✔ Data analysis & CRO optimization
✔ SEO & content optimization
✔ Marketing project management & internal/external coordination

My approach is simple:
👉 Understand your business, your margins, your customers
👉 Implement a clear, measurable, and scalable acquisition system
👉 Continuously optimize to achieve sustainable performance

I like to integrate for the long term, understand the entire ecosystem of a company, and play a real role in its development.

My goal: to help you invest in the right place, at the right time, to generate concrete results — not just superficial metrics.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Valence (up to 50km)

Experience

  • Freelance
    Freelance Traffic Manager / Project Management / E-commerce
    May 2020 - Today (6 years and 1 month)
    • Support for +15 clients (all types of companies)
    • Multichannel acquisition (Meta Ads, Google Ads, TikTok Ads)
    • Creation or audit of TOFU/MOFU/BOFU funnels & campaign monitoring via KPIs
    • Event launches & creative A/B tests
    • Affiliate strategy
    • Operational / strategic project management
    • Website management & creation (Wordpress, Shopify, Presta...) + SEO
    Digital Acquisition Strategy Content Optimization Performance Analysis and Reporting Website Creation Google Ads / Meta Ads / LinkedIn Ads
  • Atavik
    Digital Acquisition Manager
    E-COMMERCE
    January 2024 - January 2025 (1 year)
    Lille, France
    • Design & optimization of Meta, Google, TikTok campaigns (TOFU - BOFU) Email automation (onboarding, abandoned cart...) via CRM/ESP (Open rate > 30%)
    • Micro-influencer strategy (sourcing, tracking, reporting)
    • Cross-channel analytics & reporting Creation of wireframes & conversion-oriented content for landing pages
    • Automation & AI Roadmap (Zapier, Notion, Google Sheets)
    Google Ads / Meta Ads / LinkedIn Ads Performance Analysis and Reporting Automation AI Agent Landing Page Copywriting
  • Bloomea Paris
    Web Acquisition Officer
    HEALTH AND WELLNESS
    January 2021 - January 2023 (2 years)
    Lyon, France
    • Development & implementation of lead acquisition strategies
    • Social Ads/SEM: Google Ads, Meta Business Suite
    • Marketing Project Manager: creation of an application + management of the marketing strategy & downloads
    • Lead Nurturing & Automation Training: Salesforce / Pardot / Zapier Automation Strategy
    Digital Project Management Automation Salesforce Lead Nurturing

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Education

  • Master in Digital Marketing
    INSEEC Lyon
    2023
    Master Marketing Digital
  • Bachelor
    EGC Valence
    2020
    Bachelor

Skill set

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