About Bastien
French
Native or bilingual
English
Fluent
Experience
- FreelanceFreelance Traffic Manager / Project Management / E-commerceMay 2020 - Today (6 years and 1 month)
- Support for +15 clients (all types of companies)
- Multichannel acquisition (Meta Ads, Google Ads, TikTok Ads)
- Creation or audit of TOFU/MOFU/BOFU funnels & campaign monitoring via KPIs
- Event launches & creative A/B tests
- Affiliate strategy
- Operational / strategic project management
- Website management & creation (Wordpress, Shopify, Presta...) + SEO
- AtavikDigital Acquisition ManagerE-COMMERCEJanuary 2024 - January 2025 (1 year)Lille, France
- Design & optimization of Meta, Google, TikTok campaigns (TOFU - BOFU) Email automation (onboarding, abandoned cart...) via CRM/ESP (Open rate > 30%)
- Micro-influencer strategy (sourcing, tracking, reporting)
- Cross-channel analytics & reporting Creation of wireframes & conversion-oriented content for landing pages
- Automation & AI Roadmap (Zapier, Notion, Google Sheets)
- Bloomea ParisWeb Acquisition OfficerHEALTH AND WELLNESSJanuary 2021 - January 2023 (2 years)Lyon, France
- Development & implementation of lead acquisition strategies
- Social Ads/SEM: Google Ads, Meta Business Suite
- Marketing Project Manager: creation of an application + management of the marketing strategy & downloads
- Lead Nurturing & Automation Training: Salesforce / Pardot / Zapier Automation Strategy
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Education
- Master in Digital MarketingINSEEC Lyon2023Master Marketing Digital
- BachelorEGC Valence2020Bachelor