Freelancer profile translated to English.

Description

Brand design, creative content, print.

Trained in strategy at Celsa, I honed my skills in agencies, at Havas, McCann, and TBWA.

I also co-founded Ground Control in Paris before becoming the artistic director of La Maison du Whisky, then the startup Lunii.

Industry field of expertise

Languages

Workplace preferences

Can work on-site

Clichy (up to 50km)

Madelo
On Malt
Art Direction, Illustrations & Layout
November 2024 - November 2024
Paris, France
- Definition of the brand identity (logo, color codes, shapes, etc.).
A logo that evokes origami, to signify the work of material transcendence. Complementary colors

- Proposals of 3 cover concepts, around the idea of experience, while trying to avoid the literal (a client experiencing something, etc.)
Here, the chosen concept is the sailboat, which symbolizes the lived experience, but also the customer journey/path, and immersion.

- Execution of the cover in the visual identity chosen by the brand.

- Layout of the 88 pages of text & images, in the visual identity chosen by the brand.

- Illustrations for chapter headings, derived from the cover.

- Exports of a web version and a print version.
Adobe Illustrator Procreate Graphic Design Adobe InDesign Adobe Photoshop Illustration Layout Typography Art Direction graphic chain
Lunii
Creative Lead
ENTERTAINMENT AND LEISURE
August 2021 - Today (4 years and 10 months)
Paris, France
LA MAISON DU WHISKY
Brand Creation and Image Manager
WINE AND SPIRITS
February 2015 - July 2021 (6 years and 6 months)
Paris, France