Bastien Danigo

Support in the company's web development:

👉 Implementation of campaigns on Google Ads

👉 Then on Microsoft Ads

In detail:

Strategy implementation / budget monitoring / regular summaries and reports (weekly/monthly)

▪️ In-depth brand monitoring (efficient budget allocation vs. SEO?)

▪️ Consulting role / proactive and business vision on investments to be made in the Google and Microsoft ecosystem

▪️ Tracking and analysis of differences between Back-Office vision / GA4 / ad platform vision

▪️ Regular tests on Demand Gen and Pmax (audiences / visuals / videos and text elements)

▪️ Regular A/B Tests on Google's search network (Landing Page tests / ad tests with different wording / keyword match type tests)

▪️ Monitoring and analysis (impact on CPCs, visibility, particularly via impression share) of keyword quality scores > Recommendations to my clients

Strategic management of Paid Search projects for major e-commerce clients (annual budgets of 1 to 3 M€). Client relationship management: needs assessment, leading weekly, monthly, and quarterly meetings. Definition of acquisition strategies and testing roadmaps (Search, Shopping, PMax, Demand Gen, Meta). Management and coaching of a team of 4 Paid consultants: 1:1 follow-ups, skill development, onboarding. Guarantee of performance, adherence to deadlines, and quality of deliverables.

Management of a portfolio of 12 clients (advertising budgets from €3k to €50k/month). Project management and monitoring (deliverables, client presentations). Organization and facilitation of client meetings, reporting, and recommendations. Management and optimization of Google Ads & Bing Ads campaigns. Performance monitoring and management of advertising investments.