Freelancer profile translated to English.

Description

New to Malt, yes, but... 14 years helping my clients with their SEO strategy.

Is your SEO traffic not taking off or declining despite your efforts? Are you dreading a loss of visibility during a redesign?

As a Senior SEO Consultant, I conduct your complete SEO audit and anticipate Search (AI) changes to make SEO your primary driver of sustainable growth.

My main areas of intervention:

TECHNICAL SEO & MIGRATIONS

**Technical SEO Audit**: Crawl budget optimization & Log analysis, markup, structured data, indexing,...
**Structure**: Internal linking, sitemap, site architecture.
**SEO Migration**: Redirect plan, URL rewriting,... (+30 websites migrated successfully)
**Web Performance**: Core Web Vitals signal optimization.

EDITORIAL & SEMANTIC STRATEGY

**Editorial Optimization**: Content strategies based on search intent.
**Semantic Silo**: Thematic cluster deployment.
**Keywords**: Targeting business queries.

SEO for GEO (Generative Engine Optimization)

**AI Optimization**: Adaptation to be cited by answer engines (Perplexity, ChatGPT, Gemini,...).
**GEO Content**: Identify search topics and trends for rapid positioning in LLMs.

ANALYTICS & DATA VIZ

*Google Analytics 4 (GA4)& **Looker Studio**: Configuration and custom dashboards to monitor your ROI in real-time.

**Google Search Console**: Performance monitoring and opportunity detection.

Why work with me?

**Seniority**: 14 years of experience with Google algorithms.

**Mastery of Premium Tools**: Semrush, Screaming Frog, Ahrefs, Oncrawl.

**Transparency**: Personalized support focused on your business results.

Need an SEO Expert? Let's discuss your goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

B Chevalier Consulting
SEO Consultant
CONSULTING AND AUDITS
January 2026 - Today (7 months)
Tours, France
Assisting companies in their natural traffic acquisition strategy

- SEO Audit and comprehensive action plan
- Turning SEO challenges into growth opportunities.
- Managing acquisition budgets with an obsession for ROI.
- Leading complex digital projects from A to Z, collaboratively with business and technical teams.
- Deciphering data for actionable insights and impactful reports.
- Sharing knowledge to upskill your teams.
SEO SEO Audit SEO Strategy GEO Traffic Management
CGI
SEO Consultant / Traffic Manager
DIGITAL AND IT
March 2021 - June 2025 (4 years and 3 months)
Paris, France
Support and advice to CGI clients in their traffic acquisition strategies: SEO, Traffic Management
SEO Strategy Traffic Management SEO Audit SEO Training Traffic Acquisition
AXA
360° SEO Support
BANKING AND INSURANCE
March 2021 - January 2025 (3 years and 10 months)
Nanterre, France
**Project**: Optimizing the SEO/GEO visibility of the axa.fr website and its subdomains.

**Context**:

Participating in major projects (website redesign, creation of new offers, ...) and supporting teams (Editorial, Marketing, IT) in implementing good SEO and GEO practices.

**Solutions**:

- Development of redirection plans
- Back Office redesign with integration of SEO fundamentals
- Optimization of site structure, internal linking
- Crawl budget optimization: cleaning up 404 pages, redirect loops, Web Performance,
- Editorial strategies: identifying and removing orphan or low-value SEO pages, keyword analysis, editorial creation plans based on the semantic silo principle
- Semantic audit around local queries (agency), creation of landing pages and high-potential elements to meet GEO best practices (FAQ, structured data).

**Result**:

- Evolution of overall traffic in 2024 (vs 2023):+2.9%(SEO traffic share: **32%**)
- Evolution of traffic to Quote pages:+35.2%
- **+144%**: keywords in SERP features between Dec-23 and Dec-24
SEO Strategy Technical SEO Audit website redesign Local Referencing Search Engine Optimization (SEO)