About Bastien
📈 Community Manager: Marketing Support & Communication Strategy
- Creation of advertising banners, social media visuals, and client presentations
- Optimization of visuals to increase engagement on Meta campaigns, with rigorous KPI monitoring (engagement, conversion, reach)
- Social media community management: animation, moderation, and user interaction to build an active and engaged community
- Development of content strategies tailored to different platforms (Facebook, Instagram, LinkedIn, Twitter) to maximize reach and impact
- Collaboration with internal teams (marketing, creative) to ensure strong visual consistency and maximum brand impact
🎨 Graphic Design & Art Direction
- Creation of static and animated visuals (Illustrator, Photoshop, After Effects, Figma)
- Design of logos, banners, POS displays, posters, flyers, and advertising materials
- Development of complete visual identities: mood boards, graphic guidelines, custom templates
- Creation of visual content and videos for your social media and marketing campaigns
🎥 Video Editing & Motion Design
- Motion design and video animation (Premiere Pro, After Effects, CapCut)
- Production of promotional videos, teasers, and animations for social media
French
Native or bilingual
English
Fluent
Experience
- Universal Music FranceCreative LeadJuly 2024 - July 2024As a Designer & Motion Designer, I handled the artistic direction for the latest release by Dalida, featuring the official remix of ‘Salma Ya Salama’ by Abstraal, produced under the Panthéon - Universal Music Group label. This project included creating the album cover, an animated Spotify Canvas, and social media visuals to maximize the impact of the release across all platforms.
- SIREMCommunication / Marketing OfficerMECHANICAL ENGINEERINGApril 2024 - December 2024 (8 months)Lyon, FranceI implemented various communication and marketing actions, leveraging my skills in video, graphic design, web creation, and lead generation. These initiatives included using Zapier to automate processes and advanced integration with Facebook to optimize performance and prospect acquisition.
- The Lost RecordingsCommunity Manager & Digital Content DesignerCULTUREJune 2023 - March 2024 (9 months)Lyon, FranceAs Communication Manager, Community Manager, and Designer for The Lost Recordings (Jazz, Classical & Opera), I developed and implemented communication strategies for reissues of legendary artists like Ella Fitzgerald, Maria Callas, Karl Böhm, and Dave Brubeck, on remastered vinyls. My role included creating content and editing videos for Meta Ads campaigns using the Adobe suite, as well as managing social media publishing, engagement, and moderation to strengthen the brand's presence and stimulate audience interaction.
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Education
- Master in Digital Creation, Digital Communication and Media / Multimedia specializing in UX/UI DesignUniversité Savoie Mont Blanc2021Master Création Numérique, Communication numérique et média / multimédia spécialisation UX/UI Design
- 3rd Year Bachelor's Degree, Information - CommunicationUniversité Jean Moulin Lyon 32019Licence 3ème année, Information - Communication