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Bastien BalarottoBB

Bastien Balarotto

Senior Product Designer • UX/UI Designer

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bastien

My years of experience in strategic design and digital marketing have consolidated my appetite for the profession of Product Designer - UX/UI Designer.

• Curious and creative by nature, user-centric, I am committed to creating the most effective user experiences, and I know how to defend my ideas for this purpose.
• I am attentive to taking all opinions (technical, business, marketing) into account in my thinking, while keeping user expectations in mind.
• I am a fan of the mobile universe (and web apps) and have a solid design culture, honed by significant experiences.
• Passionate about product issues, I like to simplify users' lives and minimize friction.

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About my skills and experiences, I:

- am currently developing a complex B2C mobile app
- have a good knowledge of UX / design thinking methodologies
- am comfortable and autonomous with user research (interviews, co-creation workshops, analyses, tests)
- am familiar with a Design System: from its construction to its management
- have perfect mastery of Figma and Sketch
- am capable of iterating quickly on minimalist versions and perfecting the final versions
- collaborate with PMs and developers on complete projects
- am proactive on a daily basis, in order to continuously improve the customer experience of all products.

Here is an exhaustive list of the tools I master:
Figma, Sketch, Principle, Invision, Adobe XD, Illustrator, Photoshop, Axure, Marvel, and more.

And clients I've had the pleasure of working with:
Large groups: E.Leclerc, Total, Air Caraïbes
Large to medium-sized companies: PSG, Aderma, BTP Construction, etc.
Start-ups / scale-ups: Masteos, Pumpkin, Toasty

Looking forward to meeting you soon!
Bastien
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Conversational

Can work on-site
Paris (up to 10km)

Experience

  • Masteos
    UX Product Designer
    REAL ESTATE
    June 2022 - Today (4 years)
    Paris, France
    Masteos is the leader in rental investment in France.
    It was named the #8 best French startup in 2022 by Linkedin.
    Masteos raised nearly €40 million in 2022 and is focusing in 2023 on international expansion.
    I am a Principal UX Designer at Masteos and in charge of most of the UX Design study missions.
    Contact me for more information

    - Feasibility study and autonomous user research to test the effectiveness of a feature to be integrated
    - Product Innovation: imagining the best solutions to integrate as in-app features
    - User-testing of concepts to verify user acceptance
    - Creation and maintenance of our beta-tester panel (200 testers); workshop facilitation; organization of interviews, questionnaires and other user tests; evaluation and consideration of results
    - Communication with PMs and developers for the best possible project management
    UX Design Feasibility Study User Research User Testing Figma Qualitative Study Quantitative Study
  • Pumpkin
    UX/UI Product Designer
    E-COMMERCE
    October 2021 - June 2022 (8 months)
    Paris, France
    Payment app and local & made in France consumption guide.
    UX/UI: User-centric, management of 8K beta testers, community creation and management, in-depth user studies, creation of tests (interviews, prototype, phone, etc.), Figma mockups, communication with PMs, a data department, marketing, and developers, pre/post-production monitoring.

    + Product
    + Business
    + Data
    Data: Cross-referencing data with User Research conducted before, during, and after the Design Thinking process
    Product: Integration of new features developed using the Design Thinking method and implementation of a roadmap designed with the Product team.

    KPIs: +16% revenue since my arrival, communication with +1.2M users, +25K users surveyed, +16.5K users/month
    Business: Proposal of the business plan: “Become the guide for eco-responsible consumption” and other strategies
    UX Design UI Design Wireframing Prototype User Testing Figma Business Development Web Development
  • Toasty
    Product Designer
    ENVIRONMENTAL
    June 2021 - December 2021 (7 months)
    Paris, France
    App hosting a catalog of eco-responsible products allowing users to give feedback on committed brands and enjoy private sales on responsible products.
    Toasty is the very first responsible consumption network.

    Toasty allows you to:
    • Find responsible products
    • Save time
    • Consume consciously
    Implementation of user studies
    Brainstorming to find the best concept
    Wireframes and initial graphic sketches
    UX Design UI Design Communication Strategy

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Education

  • UX/UI Graduation Certificate
    Ironhack
    2019
    • Apply design thinking principles, methods and processes to solve business problems. • Methodically implement the user research process to any project. • Learn to organise amount of data to create sensible user/task flows through information architecture. • Effectively apply UI & Visual Design principles and create immersive high-fidelity user interfaces. • Conduct heuristic evaluations and user testing at different stages of the design process to comply with usability principles. • Learn the fundamentals of front-end web development using HTML, CSS, and Bootstrap. • Learn how to use tools like Sketch, Flinto & Principle.
  • Master 2 (M2)
    ISCOM
    2016
    Master Marque & Management de l'Innovation (MMI) Paris

Certifications

Skill set

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