Freelancer profile translated to English.
Back to original languageAbout Bastian
With my many years of experience in eBusiness, Marketing, and Services, I not only provide companies with consulting and strategic support – I also implement the defined strategy with my hands-on mentality at the customer's site, constantly questioning the status quo. Always with the goal of reaching the consumer in the best possible way through strategy & insights in order to drive sales.
Despite my strong background in digital (more than 12 years), I focus on the target group and skillfully implement communication measures with and for the customer – whether digital or classic.
German
Native or bilingual
English
Fluent
Can work on-site
Königsdorf (up to 50km), München (up to 100km), Hamburg (up to 50km), Köln (up to 50km), Berlin (up to 50km)
Experience
- Evidia GmbHInterim Digital Marketing ManagerHEALTH AND WELLNESSMay 2025 - Today (1 year and 1 month)– Interimistic management of all digital marketing topics as an extended arm of marketing management – with responsibility for performance marketing, website, social media, and the entire digital patient journey before, during, and after appointments.– Management of an internal digital team as well as external agencies to ensure a seamless patient journey – from the first Google search to appointment booking and beyond.– Consolidation of the digital presence of over 100 locations on a uniform platform as well as successful introduction of new digital services such as "Remote Scanning".– Sustainable reduction of agency costs in website operation through structured process optimization and targeted renegotiations.
- Icefox GmbHMarketing & Communication ManagerJanuary 2023 - January 2024 (1 year)– Structured setup of a performance marketing system from scratch – including campaign architecture, tracking, and optimization processes on Google Ads and Meta Ads – with an average ROAS of 7.5+ and a CPL of €17 for complex premium products.– Conception and setup of an influencer marketing program in the specialized outdoor and hunting segment – from strategy to creator selection to ongoing campaign management.– Further development of the existing newsletter marketing into a revenue-strong channel – the monthly newsletter regularly generates five-figure revenues.– Strategic market development of Austria and Switzerland as part of a targeted DACH expansion strategy.
- 44k Digital GmbHManaging PartnerMarch 2021 - Today (5 years and 3 months)Boutique consulting for marketing, digital transformation, and process optimization – with a focus on interim management and freelance mandates. Industries: Automotive, Construction, Energy, Retail & FMCG, Healthcare Customer Centricity, Digital Marketing, Strategy Consulting, Project Management
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Education
- Master of ArtsMunich Business School2015Sport, Business & Communication
- Bachelor of ArtsCampus M212012Sport, Event & Medienmanagement