Bastian B.

E-Commerce & Digital Strategy Expert | Scaling, Performance & Transformation

With many years of experience in international e-commerce, I support companies in the strategic and operational development of their online businesses – from marketplace optimization to digital transformation.

Marketing & Sales

I conceptualize and manage high-performance marketing and advertising campaigns (including Amazon Ads) with a focus on ROI and bestseller positioning. In addition to developing content strategies for international marketplaces and D2C shops, I am responsible for sales events such as Prime Day or Black Friday.

Processes & Systems

Through process design and optimization along the entire e-commerce value chain, I increase efficiency and scalability. I rely on data-driven tools, automation, and the targeted use of AI in marketing, logistics, and customer experience.

Leadership & Organization

I build high-performing teams, lead them with clear goals, and develop them through coaching. I also manage service providers, agencies, and strategic partnerships (e.g., Amazon SAS).

Product & Finance

My expertise includes assortment and pricing strategies, forecasting, and profitability analysis. As P&L responsible, I define and monitor KPIs for sustainable revenue and profit optimization.

My focus: Performance, scalability, and measurable success in digital commerce.