About Bassam
French
Native or bilingual
Experience
- Retailer français luxeSenior ConsultantLUXURY GOODSSeptember 2016 - Today (9 years and 9 months)Implementation of a connected loyalty program associating the card, mobile and beacons allowing interactive loyalty with the customer at the point of sale.This approach resembles the IoT approach in CRM
- Agence Fred et FarideMission: Respond to the Call for Tenders for a loyalty program: strategy, promise, mechanics and architecture of the loyalty program
- Groupe Yeshi-Côte d'IvoireImplementation of 4 loyalty programs. My mission was to write the functional and technical specifications and manage the project
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Education
- Master's Degree in Business ManagementUniversity of Montpellier 1
- DESS MarketingInstitut Supérieur des Entreprises - Montpellier