Basma W.

I work on digital projects that require strategic thinking, clean execution, and rigorous follow-up.

My core expertise lies in media buying, marketing project management, and structuring digital operations. I am involved in setting up advertising campaigns as well as the overall organization of a project: conversion funnels, lead tracking, team coordination, reporting, content management, launch organization, and customer journey optimization.

Throughout my assignments, I have worked on diverse projects: e-commerce, online courses, digital communities, events, branding, acquisition, and automation. I am particularly comfortable in environments that demand versatility, responsiveness, and strong organization.

I enjoy collaborations where I can bring long-term value, not just execute isolated tasks. My goal is always the same: to advance the project with clarity, method, and efficiency.

I can assist you with:

Managing and optimizing Meta Ads campaigns

Structuring an acquisition or conversion funnel

Marketing and operational tracking of a digital project

Coordinating product, course, or offer launches

Tracking leads, payments, reporting, and internal organization

Creating marketing materials, landing pages, messages, and conversion-oriented content