Basma Mhamdi

Management and monitoring of cross-functional projects (store openings, digital initiatives), impact analysis and ROI. Stakeholder coordination, management of schedules, risks, deliverables, and KPI monitoring. Analysis of business needs and formalization of requirements to optimize solutions and processes. Optimization of HR processes and workflows (recruitment, skills, performance). Production of reporting and key deliverables: dashboards, progress reports, executive summaries. Training and support for teams on tools and processes to strengthen adoption and performance. Change management support, with SWOT analyses and action plans for strategic alignment.

Definition of objectives with stakeholders. Financial forecasting and monitoring: sales, P&L, ROI, and cost control. Optimization of resources and HR performance: allocation, training, and coaching of managers. Onboarding, training, and coaching of managers. Facilitation of project rituals: daily stand-ups, weekly meetings, feedback, and retrospectives for continuous improvement. Onboarding and development of managers: training and coaching. VM and customer follow-up campaigns: management and analysis of feedback to create business value. Market analysis and benchmarking: study of trends and competition to support strategy.

Sales development and KPI achievement. Performance analysis and key indicators (NPS, conversion). Implementation of commercial actions and projects. Deployment of marketing actions and product promotion. Optimization of schedules and resources. Coordination of flows and supplies. Reinforcement of employee and customer experience.