Basma Mawlawi

Strategy & Visibility: Development and implementation of internal and external communication strategy, brand image development, and repositioning of the school in the higher education market.

Events & Public Relations: Conception, organization, and media coverage of conferences, round tables, graduation ceremonies, and networking events, involving institutional and professional partners in the sector. Pedagogical Development & Partnerships: Creation and management of the "Professional Integration" module, establishment of conference cycles and short training courses, strengthening ties with companies and media.

Digital Communication: Management of social media, production of editorial and audiovisual content, optimization of acquisition strategy and online presence.

Marketing & Admissions: Deployment of targeted recruitment campaigns (fairs, open days, high school partnerships), improvement of communication tools (brochures, website, digital materials), and monitoring of registrations.

Press Relations: Writing, management, and distribution of press kits and press releases in France and internationally (print & digital).

Tools & Coordination: Development and management of an international press platform, training and support for markets in its use. Editorial Communication: Editorialization of cross-cutting themes to enrich communication angles.

Image & Spokespersons: Media coverage and image management of spokespersons and muses. Event Management: Project manager for the organization of international press and influencer launches.

Media and Influencer Relations (France & international): Proactive management of press and influencer requests, coordination with subsidiaries, and support for journalists.

Image & Spokespersons/Muses: Media coverage and image management of executives and ambassadors, organization of their interviews and public statements.

Press & Influencer Events: Management and organization of press/influencer launches and press trips in France and internationally, project manager for large-scale events.

Strategic & Prestige Collaborations: Management of partnerships with major events (Fifi Awards, Vogue Model Fashion, LVMH Prize) enhancing international reach.

Monitoring & Communication: Creation and distribution of national and international press reviews, circulation of internal/external information, editorialization of cross-cutting topics to enrich communication angles.