Basmah Sunbol

-AL Rajhi Takaful- Product Development through assessing the current situation of the insurance industry, working on establishing Brand strategy, Marketing strategy and Communication strategy to reach the intended target market

- Ministry of Industry & Mineral Resources - Establishing an Institutional Corporate Communication Strategy – Developing an internal and external communication strategy for the ministry in addition to brand strategy, social media strategy and PR strategy

-The Literature, Publishing and Translation Authority - Ministry of Culture - Developing business case studies for a number of executive initiatives in the cultural subsectors

-National Bond Corporation - Developing marketing and brand strategies, product development, communication and launch plans

-Ministry of Economy and Planning - Establishing a GSR program – Program and Brand strategy, Communication strategy and plan, identity development and campaign launch-AL Rajhi Takaful- Product Development through assessing the current situation of the insurance industry, working on establishing Brand strategy, Marketing strategy and Communication strategy to reach the intended target market - Ministry of Industry & Mineral Resources - Establishing an Institutional Corporate Communication Strategy – Developing an internal and external communication strategy for the ministry in addition to brand strategy, social media strategy and PR strategy -The Literature, Publishing and Translation Authority - Ministry of Culture - Developing business case studies for a number of executive initiatives in the cultural subsectors -National Bond Corporation - Developing marketing and brand strategies, product development, communication and launch plans -Ministry of Economy and Planning - Establishing a GSR program – Program and Brand strategy, Communication strategy and plan, identity development and campaign launch

Skills: Creative Strategy · Client Relations · Brand Awareness · Business Strategy · Strategic Communications · Marketing Strategy

-Ledthe development and delivery of successful communications strategies.

-Directedagency briefings, projects communication, sponsorships, activation events, CSR initiatives and other communication initiatives.

-Maintainedthe reputation and brand image of the organization by developing communication risk assessments process.

-Developedan internal communication calendar and communications matrix.

-Monitoredand analyzed the effectiveness of different types of media.

-Plannedand managed digital marketing activities and social network accounts

-Coachedand supported top management to plan effective communication activities while delivering key messages and information to stakeholders.

-Participatedin Board meetings and business development proposals.

-Developedand led strategic plans for assigned brands based on guidelines and consumer insights.

-Monitoredand analyzed brand trends, market share and performanceto identify risks & opportunities.

-Implementedmarketing plans by working with internal and external suppliers to deliver according to timeline and budget.

-Coordinatedthe development of marketing and communication materials such as websites, in store displays and activations.

-Deliveredinternal and external presentations regarding new product innovations, marketing materials and business objectives.

EXPERIENCE