About Basile
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Smily.comSenior Product ManagerNovember 2023 - Today (2 years and 7 months)Rennes, FranceScope: B2B - SaaS - Channels tech integration• Coach two cross-functional teams (6 back-ends, 1front-end developer, 1 designer) in afully remote SaaS environment, specializing in vacation rental industry solutions and property & channel managementsoftware;• Lead full API integration and maintenance with major OTAs (Airbnb, Booking.com, Expedia);• Work directlywith OTA partners to co-build and launch newAPI features; fully confident using and testing APIs daily.• Directthe development and integration ofAI and API products, includingfeatures like AI-driven rate rules optimisation, guest reviews and translations to enhance user experience and ensure user control;• Pioneer product discovery processes, including user research, competitor analysis, and product vision definition;• Initiated and drovethe integration ofboth GoogleVacation Rental and MarriottAPIs;• Implemented and managed a strategic product roadmap, aligningwith corporate goals and collaborating closely with other squads and senior leadership, including the CEO, CTO, and COO;• Spearheaded the creation of product processes for discovery, roadmap planning, and stakeholder communication, optimizing product management efficiency;
- WeekendeskSenior Product ManagerMay 2021 - October 2023 (2 years and 5 months)Barcelona, SpainScope: B2C - Purchase experience and SEO• Led initiatives that increased payment process acceptance by 20%, contributing an additional €2M annually.• Researched, created & released a brand new product (Thematic route);• generated +70K€ per month• increased avg order value by 50%• increased the length of stay by 130%• Implemented a regular AB test routine (2 AB tests a month min);• performed up to 30 ABC tests (via flagship and google optimize)• generated several positive and negative impacts (up to 25%, down to 20%)• Generated with the data team several ABC tests to test new algorithms for our search;• uplift of 2 points for the transition rate from search to our product page• Worked on no-code products; created 2 websites to iterate and experiment faster via bubble• Product management;• Product discovery: created a club to invite customers, leads and run every 2 months at least, new research, mockup, and surveys…(400 members recruited)• Implemented a QA strategy among the team (product & tech) before any release and reduced the backfire load following a prod release• Coaching;• Coached 2 product managers along with the CPO.• Trained, guided and helped them to face any challenges, dealing with strategy, product vision and their day-to-day organisation• Data & Analytics;• Led and managed migration from Content Square to Google Analytics (tagging plan creation, datalayer parameters, GTM setup, integration with tech & dashboard creation)• Led and coordinated a 5 persons team (Data & Tech) to migrate from GA UA to GA4• Implemented and created tracking & alerting for sensitive steps like search, checkout, booking and payment;
- ManoManoProduct ManagerMay 2020 - January 2021 (8 months)Paris, FranceScope: B2B SaaS - help sellers to manage their catalog and push their sales• Defined the Product vision and the roadmap at the squad level (Offer, Analytics, Sponsored Products);• Gathered needs, took part in Sales appointments, organised user tests, benchmark competitions…;• Designed projects in collaboration with the Design and Engineering teams;• Followed the delivery (SCRUM), and ensured the quality with the help of QA;• Prepared and followed releases (communication, product marketing, analytics...);• Product management (User experience, daily management, product discovery & delivery);• including product discovery, product delivery and sprint management.• Analytics;• Improved analytical instrumentation using "Amplitude" & "Metabase" to better understand our Sellers' behaviors;• Continuously setting up dashboards and digging through behavioral data to discover new trends, pain points and opportunities;
Recommendations
Be the first to recommend Basile
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4