Freelancer profile translated to English.

Description

An entrepreneur at heart, passionate about brand growth and digital transformation, I have been helping companies structure, digitize, and accelerate their development for over 12 years.

I have held Sales, Marketing, and Operations roles within brands and startups in various sectors — consumer goods, beauty/lifestyle, e-commerce, SaaS, and services — with a common thread: transforming ideas into sustainable growth.

🔧 My key expertise:

Digital & E-commerce Project Management (in-house & marketplaces)

Growth & Go-to-Market Strategies: branding, acquisition, conversion & loyalty

Operational Structuring: process optimization, performance & profitability

Management and support of multidisciplinary teams

Business Development & Strategic Partnerships

🌱 I enjoy projects that combine impact and innovation, where we build something concrete and useful, with a real culture of test & learn and results.

🎯 Topics that motivate me:

Feel free to contact me for any questions, projects, or quote requests!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 10km), Marseille (up to 10km)

DRINK DONG
Head of Marketing & E-commerce
June 2023 - Today (3 years)
Métropole du Grand Paris, France
• Management of acquisition campaigns (Meta, Google Ads, emailing, Brevo): +30% traffic
• Product catalog management (+900 references), UX improvement, site conversion rate
• CMS Administration (Sylius), bug reduction and landing page deployment
• Implementation of CRM automation, a referral program, and customer follow-up
• Management of global operations and process optimization
Y-Brush
Head of Operations
E-COMMERCE
September 2022 - May 2023 (8 months)
Lyon, France
Mission to support founders in the company's growth and structuring:
- Performance monitoring and operational support for all departments (Marketing, Sales, Customer Success, IT, HR/Admin, and Logistics)
- Process optimization and global organization structuring (implementation of tools and procedures, continuous improvement by department)
- Strategic project management: development of the Amazon account in Europe and the US, creation of KPIs for the Board and teams, IT flow optimization, implementation of BSPCE...
- Establishment of rules and processes to improve collective performance (Mousketon certification)
Process Optimization Team Management Amazon IT Project Management Operations Director HR Management Organizational Skills KPI Definition and Monitoring Startup Support
auto entrepreneur
Entrepreneur & E-commerce/Digital Consultant
October 2020 - October 2022 (2 years)
Lyon, France
- Entrepreneurship - E-commerce - Digital Project Management - Business Consulting - Market Research/Branding - Sales Organization

Check out Barthélémy's experience

Agatha Frydrych

Backend Java Software Engineer

4.7

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Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

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Master's Degree
ESDES Lyon Business School
2012
L'ESDES Lyon Business School est une école de commerce française, délivrant un Master en 5 ans, membre de la Conférence des Grandes Ecoles et de l'AACSB. Master en Entrepreneuriat et Développement des Entreprises

Barthélémy Rupé

Digital, Growth & E-commerce Consultant

About Barthélémy

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