Julie Barruel

🎯 Branding & Visual Identity

Brand support from A to Z:

– scoping and strategic study

– definition of brand positioning and universe

– creation of visual identity (logo, color palette, typography, graphic system)

– writing and implementation of the graphic charter

🖨️ Print & Publishing Design

Design and layout of printed materials:

posters, flyers, business cards, brochures, sales portfolios, magazines, institutional materials.

Preparation of files in compliance with printing constraints.

💻 Digital Design

Creation of digital communication materials:

visuals for social networks (Instagram, Facebook, LinkedIn), post templates, banners and web materials.

📦 Packaging

Graphic design of packaging, in line with brand identity and production constraints.

🌐 Webdesign / WordPress

Creation of custom WordPress sites (showcase or e-commerce sites), with particular attention to ergonomics, visual identity, and overall project consistency.

- Creation of communication materials (print and digital)

- Design and layout of product catalogs

- Creation and adaptation of visual identities for packaging of different ranges

- Creation of private label packaging (company's own brands)

- Website update and management

- Visual optimization through product photo retouching

- Creation of recipe cards

My mission was to lay out product catalogs (annual, thematic, and promotional), recipe cards, and recipe books. I was also responsible for laying out advertising inserts or posters for trade shows. I created the different packaging ranges for Disgroup. Each year, I was tasked with creating the annual diary and calendar, the company's institutional brochure, as well as all commercial materials.

Initially the sole graphic designer in the communication department, I trained a new graphic designer to meet business growth.

- Design and creation of textile patterns for sportswear collections (t-shirts, sweatshirts, equipment)

- Research of graphic trends and monitoring of sports and fashion universes

- Creation of visuals (prints, placements, all-over) respecting brand identity

- Collaboration with product and marketing teams to develop coherent collections

- Preparation of technical files for production (printing, screen printing, embroidery)

- Adaptation of designs according to technical constraints and supplier feedback