Freelancer profile translated to English.
Back to original languageAbout Barnabé
Whether you are a company, an agency, or a small brand, I am here to help you 👇
✅ Build your brand identity on social media (Instagram, Facebook, TikTok)
✅ Reach the top spot on search engines through SEO web writing
✅ Amplify your online presence and content strategy
✅ Attract free and automated clients via social media
My 4 key areas of expertise are:
🌐 Community Management (Instagram / Facebook / Tiktok / Linkedin):
- Development of the editorial strategy
- Implementation of the editorial calendar (photo + description + hashtags + publication date)
- Monthly report on account growth
🎨 Art Direction & Visual Creation
- Creation of impactful visuals (logos, Instagram posts, reels, posters, banners…)
- Complete mastery of Illustrator, Photoshop, Canva, and generative AI tools (image + text)
- Design of custom visuals and videos for your campaigns, products, or events
✍️ Copywriting
- Creation, improvement, or adherence to your "tone of voice". I address your community as if it were you
- Identification of the best consumer/behavioral insights of your target audience to touch them deeply
- All types of written content: articles, newsletters, websites, flyers, LinkedIn, etc...
🎯 SEO Web Writing:
- Identification of SEO-optimized keywords
- SEO writing for the web: blog posts, homepages, guides, ebooks, product descriptions
- Content scheduling on WordPress
So, shall we grab a coffee? ☕️
Send me a brief, a request, an idea, or a question!
☀️ Feel free to contact me on WhatsApp at, via Malt, or on my website."
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 15km)
Experience
- CoinhouseCommunicationE-COMMERCENovember 2022 - March 2023 (4 months)Paris, France✍️ Copywriting: writing radio spots, Reels scripts, and short, highly viral videos.📘 Premium Content Creation: writing and layout of a white paper to strengthen brand credibility.📧 Email Strategy & Automation: email sequences (nurturing, follow-up, onboarding), optimization of open and conversion rates.📱 Social Media Management: managing LinkedIn, Twitter, and Instagram accounts, writing engaging posts, editorial planning.🚀 Sales Funnel & Growth Marketing: designing smooth user journeys to boost conversions.🎯 Advertising Campaigns: proposing creative concepts for social ads and display campaigns.📰 Brand Content: blog posts, newsletters, and educational content on crypto and fintech.🔎 Monitoring & Analysis: tracking crypto/fintech industry trends to inform the editorial strategy.🤝 Cross-functional Collaboration: working closely with design & marketing teams.
- WebvolutionCommunicationE-COMMERCEJanuary 2022 - September 2025 (3 years and 8 months)Lyon, France🧭 Development of the editorial strategy in line with brand identity.🗓️ Implementation and monitoring of a multi-channel editorial calendar.✍️ Writing engaging content (posts, taglines, storytelling).🎨 Design of visuals respecting the graphic charter and optimized for social media.📲 Creation of stories & interactive formats to strengthen community engagement.🤝 Community management and animation (moderation, responses, loyalty).📐 Design of an aesthetic and harmonious Instagram feed.📊 Weekly performance analysis (Instagram statistics & social KPIs).🚀 Continuous optimization of social media campaigns based on results and audience feedback.🔎 Competitive intelligence & trend monitoring to anticipate market changes.
- ConceptoryCopywriterCONSULTING AND AUDITSSeptember 2021 - February 2023 (1 year and 5 months)Paris, France✍️ Copywriter at the communication and advertising agency Conceptorry (September 2021 – February 2023).💡 Research of creative and innovative ideas to design striking and attractive advertising campaigns.⭐️ Development of impactful taglines, claims, and signatures adapted to the target audience.💌 Writing clear and effective messages combining creativity and rhetoric.🧠 Direct collaboration with the art director to shape campaigns.🤝 Creative team work: combining words and images to enhance project impact.⭐️ Execution of integrated campaigns, featured in the agency's Book.
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Education
- Master "Manager in Communication Strategies"Cesacom2020Pour former des stratèges plus encore stratèges, des stratèges plus créatifs ou des créatifs pour qui la stratégie n’a pas de secrets.
- Master "Creative Team"Sup de création2022Apprendre le métier de concepteur rédacteur ainsi que d'évoluer en team avec un Directeur Artistique.