Baris D.

During the project, I focused on a comprehensive optimization of the online presence. The main focuses of my work were:

Status Quo Analysis of Keywords

First, I conducted a detailed analysis of the existing keyword set to identify relevant search terms that offer potential for traffic and conversion increases.

Competitor Analysis

Another focus was on analyzing the key competitors. I examined their strategies, visibility values, and keyword performance to derive targeted measures and create competitive advantages.

Optimization of the Company Profile

The company profile was specifically optimized to increase visibility and attractiveness on relevant platforms and search engines. This included both technical and content adjustments.

Recommendations for Landing Pages

Based on the data obtained, I developed individual recommendations for optimizing individual landing pages. The goal was to specifically align the pages with valuable keywords and sustainably improve their performance.

This structured approach enabled a measurable improvement in SEO performance and strengthened the company's digital presence.

As part of the SEO project at airliquide healthcare, I worked as an SEO consultant. My main objective was to support the successful relaunch of the website, effectively regain lost rankings and increase the visibility of the websites in several countries. My tasks included a comprehensive analysis of the current SEO situation, the identification of weaknesses and the development and implementation of customised strategies to improve search engine rankings. A particular focus was on adapting to the specific requirements and market conditions in the various countries to ensure maximum visibility. Through targeted optimisation measures, including on-page and off-page SEO, content strategy and technical SEO, we were able to significantly improve rankings and sustainably increase website performance. The project was a complete success, which was reflected not only in the improved rankings, but also in a significant increase in organic traffic.

While working on this project, I faced a series of challenges that tested both my skills and my adaptability. After an SEO relaunch (previous agency), there was a significant loss of visibility, which required an immediate and thorough analysis of the situation.

First, we focused on identifying the causes of this loss together with the team. This phase required a detailed examination of various SEO parameters and website analytics. After identifying the main problems, we proceeded to prioritize the initial recommendations for the DACH region (Germany, Austria, Switzerland). This step involved close collaboration with the team to ensure our measures were both effective and efficient.

In the second step, the focus was on further developing the websites in the area of SEO. This involved optimizing on-page elements, improving the user experience, and increasing the overall quality of the website content. This phase required constant adaptation and fine-tuning of our strategies to meet the ever-changing SEO best practices.

The final step included a comprehensive SEO audit to ensure that all previously implemented measures achieved the desired results and to identify further opportunities for improvement. This thorough analysis helped us fix minor issues and further refine our strategies.

Finally, we prepared the keyword strategy for the year 2024. This included thorough research and analysis of keyword trends, competitor analyses, and the development of a targeted content strategy that laid the foundation for future success.

These challenges required a high level of technical knowledge, strategic thinking, and teamwork. By successfully overcoming these tasks, I was able to further deepen my expertise in SEO while gaining valuable insights into the dynamic nature of search engine optimization.