My core competencies:
- Sustainability Regulation (MiFID II, Sustainable Finance Disclosure Regulation (SFDR), EU Taxonomy, etc.)
- Positioning and Marketing Strategy
- Sales and Marketing Communication
- Investor Insights and Market Intelligence
- Brand Management and Branding
- Content Development and Production
- Public Relations and Media Relations
My services:
- effective sustainability and ESG-based strategies and market development
- holistic implementation and communication
- attractive sales story with clear messages for investors
- sales-oriented external impact and presentation
- credible positioning with communicative unique selling propositions (USPs)
- image and reputation-promoting communication of the corporate brand and fund brand(s)
- target group-specific content marketing for professional and private clients (institutional, semi-institutional, wholesale, and retail clients)
- investor-appropriate brand identity and brand experiences (Brand Awareness, Investor Experience, Deep Content, SEO-supported Storytelling, Digital Branding, Print/Online/Social Media/Influencer/360° Campaigns)
- customized sales materials (fund presentations, pitch decks, image materials)
- brand-compliant corporate media and publishing (studies, analyses, white papers, use cases, storyboards)
- targeted approach to media and journalists (placement of articles, guest contributions, interviews)