Freelancer profile translated to English.
Back to original languageAbout Barira
🎯 Consultant in influence & brand content strategy
Influence and brand content strategy to build strong and desirable brands.
+50 talents activated on beauty, wellness & lifestyle campaigns in France, the United States, and French-speaking Africa.
Speaker in schools (BTS to MBA) — storytelling, social media & influencer marketing.
My approach is based on cultural understanding of markets and the promotion of authentic and responsible influence.
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Multi marquesConsultant in Influence Marketing & Brand ContentJanuary 2019 - Today (7 years and 7 months)Paris, France▸ Management of international influence campaigns (France, DOM-TOM, United States, French-speaking Africa)▸ Negotiation & Coordination of relations with influencers and media partners (Activation of + 50 influencers and media)▸ UGC▸ Development and monitoring of the influence marketing strategy▸ Performance analysis and strategic recommendations▸ Organization of press & influencer events▸ Social Media Strategy (content strategy, content creation team briefing, social ads, performance analysis...)
- Formation E-learningDigital Marketing TrainingEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 7 months)Paris, FranceSpeaker at Business and Marketing School:- Influencer Marketing- Newsletter Creation- Social Media Strategy
Reviews
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Education
- DEES in MarketingIcademie2013
Certifications
- Inbound MarketingHubspot2018
- Facebook AdsGerminal2020