Barbora Pichler

Creative Direction & Brand Strategy: Brand building, positioning, campaign concepts. 360° communication (Digital & Print), content & social. Client management, workshop moderation, close collaboration with copywriters & production.

My focus is particularly on brand development, design, and strategy: sharpening brands, positioning them clearly, and building them in a way that they are consistently applied across all channels. I always think of brand holistically – far beyond logo design. I combine strategic thinking with well-founded design experience and develop concepts that not only sound good but are also visually clear and effectively implemented.

Graphic Design (In-House): Development and implementation of visual concepts for web, social media & print. Website redesign (UX/UI) as well as ongoing development of digital content.

Focus on Social Media & Online Marketing: Content creation, visual design, channel management, and implementation of campaigns including Google Ads. Creation of training materials and editorial content (layouts, presentations, documents).

Additionally, work in motion graphics: video production, editing, and simple animations. Broad range of tasks from concept to implementation.

Corporate Design & Branding (EANM): Development of a new corporate identity including logo for the association as well as independent branding for the annual congress. Brand building and development across various formats.

Holistic graphic support for congresses and events (e.g., Barcelona) as well as smaller events and training formats: campaign concepts, visual systems, assets for digital & print, editorial design, and platforms.

Active both conceptually and operationally: independent implementation of design projects as well as coordination of photo and video teams