About Barbara
- Copywriting: Websites, landing pages, press releases
- Workshops: Niche finding, product development, content strategy
- Consulting: Positioning, branding, communication strategy
- Consulting service providers
- Coaches and trainers
- B2B freelancers
- Design Sprints (Facilitator)
- Storytelling techniques
- Target audience analysis
- Copywriting for Deininger Unternehmensberatung
- Workshops for gmvteam – die Ergebnismanufaktur
- Editorial contributions for Rheinische Post Mediengruppe
- Co-author of several cookbooks with Mirko Reeh
German
Native or bilingual
English
Conversational
Experience
- TEXTORAMAOwnerMay 2003 - Today (23 years and 1 month)Düsseldorf, GermanyI support coaches, consultants, and service providers in translating their expertise into clear positioning and persuasive communication. As a copywriter with a journalistic background, I develop concise content for websites, landing pages, press releases, and more – always strategically thought out and with a clear goal in mind: building trust and winning clients.In my workshops and 1:1 sessions, we work together on topics such as niche finding, offer development, and content strategy. I bring structure, inspiration, and a wealth of experience. My trademark: listening, clarifying, sharpening.Whether it's text, strategy, or sparring – Textorama stands for sustainable communication that has substance. And for Intellectual Branding that convinces not loudly, but smartly.
- Elly's OceanDesign Sprint Facilitator | Kick-off Workshop FacilitatorMay 2020 - Today (6 years and 1 month)GermanyAt Elly's Ocean, I support companies as a facilitator in mastering complex challenges efficiently. Through structured workshops such as the Scoping, Decision, or Kick-off Workshop, we bring teams together to make clear decisions and develop sustainable solutions.Our methods are based on agile principles like Design Thinking and are specifically tailored to the needs of small and medium-sized enterprises as well as founders. The goal is to avoid lengthy meetings and instead work in a focused and goal-oriented manner.With Elly's Ocean, we create spaces where ideas are generated, decisions are made, and changes are initiated – always practical and without unnecessary baggage.
- Hitzeroth Druck & MedienTraineeshipPRESS AND MEDIAMay 2001 - May 2003 (2 years)Marburg, GermanyClassic daily newspaper traineeship with insights into all departments of the Oberhessische Presse and training at the Akademie Berufliche Bildung der deutschen Zeitungsverlage (ABZV)
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Education
- Germanic Languages, Literatures, and LinguisticsPhilipps University of Marburg1998Germanische Sprachen, Literaturen und Linguistik
Certifications
- AI Prompting for Content CreationLinkedin2025
- Neuroflash Certificate CourseNeuroflash2025