Freelancer profile translated to English.
Back to original languageAbout Barbara
Hello, welcome to my profile. My name is Barbara. We finally meet!
I am a CMO • Brand & Communication for accelerating startups and scale-ups. My job is to help you bridge the gap between what your company is truly worth and what the market perceives.
For 5 years, I co-founded and managed Hyperealist, a branding agency. We built brands such as:
→ Kate, a French micro-electric car brand, from A to Z (platform, naming, identity): launched in January 2023, it raised €17M in two rounds in the following months.
→ Joya, a subsidiary brand of the Ouihelp group, now deployed in over 20 agencies and around 1,000 employees.
→ Bagel Corner, as part of a repositioning aiming for +100 franchises in 5 years.
→ Alyra, a blockchain school, at a major strategic turning point.
In total: a hundred clients supported, 109 5/5 reviews on Google, and over 1,000 entrepreneurs trained in brand strategy and communication with La French Tech, La Ruche, and Social Builder.
What I do today, as an outsourced CMO (1 to 5 days/week):
✦ Brand strategy, positioning, messaging, storytelling
✦ 360° communication, launch and go-to-market
✦ Team and agency management, from vision to production
If you've read this far, we probably have something to discuss.
English
Conversational
French
Native or bilingual
Italian
Conversational
Can work on-site
Bordeaux (up to 10km)
Experience
- La French TechSpeaker, Branding & CommunicationTECHSeptember 2022 - Today (3 years and 11 months)Bordeaux, FranceFor many years, I have been involved in knowledge transfer for entrepreneurs:✦ Over 1000 entrepreneurs supported✦ Impactful, committed, and responsible projectsTopics covered: Communication & Brand Strategy, Social Media, Digital Marketing, Content Strategy, Posture and Personal Branding, Business Development.
- HYPEREALISTCo-Founder | CEODIGITAL AND ITOctober 2020 - Today (5 years and 10 months)Paris, FranceHyperealist is a human-sized team, an explosive creative agency driven by passionate individuals.✦ STRATEGIC PLANNINGPosition yourself as a key player in your market with a robust strategy._____________________________Brand Identity (tone, signature, manifesto)Brand PlatformPositioning and StorytellingCopywritingMarketing Strategy for the OfferingContent StrategySocial Media☼ DESIGN & PRODUCTIONWe refine your brand by creating its verbal and visual territory._____________________________Logo Creation / RedesignGraphic CharterBrand ContentPackaging DesignCommunication MaterialsShowcase and E-commerce WebsitesSocial Selling
- EasyenceCommunication ManagerDIGITAL AND ITJanuary 2020 - March 2020 (1 month)Paris, FranceProject management for a brand launch:- Organization of an internal launch event- Organization of a launch event for clients/partners- Trade show organization- New website- Production of a teaser video- Creative supervision, production, and manufacturing of print materials- Team management
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