Description

ARCHITECT WITH OVER 20 YEARS INTERNATIONAL EXPERIENCE, SPECIALIZING IN RETAIL DESIGN, PROJECT MANAGEMENT, STRATEGIC PLANNING, IMPLEMENTATION AND ROLL-OUT. PASSIONATE ABOUT BRINGING BRANDS TO LIFE LEVERAGING BRAND AND COMMERCIALITY, BY CREATING INSPIRING RETAIL SPACES AND CONSUMER EXPERIENCES, AND ENSURING HIGH STANDARDS AND PROFITABLE BUSINESS GROWTH.

Languages

Italian
Native or bilingual
Spanish
Native or bilingual
French
Conversational
Dutch
Conversational
Portuguese
Conversational

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Plan Be
FREELANCE RETAIL CONSULTANT | RETAIL DESIGNER + PROJECT MANAGER
RETAIL (LARGE RETAILERS)
January 2018 - Today (8 years and 5 months)
Amsterdam, Netherlands
FULL RANGE ARCHITECTURAL, RETAIL DESIGN AND PROJECT MANAGEMENT SERVICES.

* NIKE | KARL LAGERFELD | PVH (CALVIN KLEIN & TOMMY HILFIGER) | ADIDAS | G-STAR RAW | UNDER ARMOUR | SALOMON
NIKE European Operations Netherlands B.V.
CONSUMER EXPERIENCE SENIOR MANAGER FACTORY STORES [NFS] EUROPE
RETAIL (LARGE RETAILERS)
November 2015 - December 2017 (2 years and 1 month)
Europe
PLANNED AND LED BRAND SERVICES AND DIGITAL (OMNI CHANNEL) EXPERIENCES IN ALL NIKE FACTORY STORES (+300 DOORS) WITH A 30% REVENUE GROWTH.

. BUILD UP, COACHED AND DEVELOPED THE CONSUMER EXPERIENCE TEAM, MANAGING A €8M BUDGET.
. OVERSAW THE OMNI CHANNEL ROLL OUT PLANS TO ENSURE A SEAMLESS CONSUMER JOURNEY THROUGHOUT THE DIFFERENT DISTRIBUTION CHANNELS, PHYSICAL STORES AND E-COMMERCE, THROUGH MARKETING CAMPAIGNS, ONLINE AND IN STORE EVENTS AND PRODUCT ASSORTMENT, TO MAXIMIZE COMMERCIAL OPPORTUNITIES AND BRAND EXPERIENCE.
. PLANNED THE STRATEGY AND IMPLEMENTATION OF BRAND SERVICES AND BRAND EXPERIENCES FOR THE GLOBAL AND EUROPEAN MARKET.
. SUPPORTED THE ROLL OUT OF MOBILE PAYMENT (CONSUMER JOURNEY AND STAFF TRAINING).
. DEVELOPED AND IMPLEMENTED PROCESSES, LEADING A CROSS-FUNCTIONAL TEAM (MARKETING, RETAIL MARKETING, E-COMMERCE, SPACE PLANNING, BUYERS, ALLOCATION, RETAIL DIRECTORS, FINANCE).

SALES & BUSINESS GROWTH HIGHLIGHTS:
› BOOSTED SALES, ESCALATING 30% REVENUE GROWTH ANNUALLY THROUGH THE ROLL OUT OF BRAND SERVICES AND EXPERIENCES
› CLEAN UP OBSOLETE FIXTURES SAVING THE COMPANY IN €1M

SELECTED ACHIEVEMENTS:
› PLANNED AND LED THE IMPLEMENTATION OF THE BRA FITTING SERVICE IN ALL NFS DOORS WITH A 30% INCREASE IN SALES
› DEVELOPED THE NEW NIKE FACTORY CONCEPT WITH THE GLOBAL TEAM AND OPENED THE FIRST DOOR WORLDWIDE
NIKE European Operations Netherlands B.V.
RETAIL MARKETING MANAGER EMEA
RETAIL (LARGE RETAILERS)
June 2015 - November 2015 (5 months)
Netherlands
PLANNED AND EXECUTED THE IN STORE AND ONLINE BRAND CAMPAIGNS

. POINT OF CONTACT BETWEEN GLOBAL AND EMEA TERRITORIES ON STRATEGY, ASSETS, LOCAL RELEVANCE AND PERFORMANCE.
. DEVELOPED AND IMPLEMENTED PROCESSES, PARTNERING WITH A CROSS FUNCTIONAL TEAM TO DRIVE SALES AND INCREASE BRAND AWARENESS.
. MANAGED AGENCIES AND VENDORS TO CREATE CAMPAIGN ASSETS AND CONTENT.

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MASTER IN CULTURAL MANAGEMENT AND HERITAGE
Fundación Ortega y Gasset
2000
MASTER IN CULTURAL MANAGEMENTAND HERITAGE
ARCHITECTURE
Universidad de Buenos Aires
ARCHITECTURE

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Barbara Sanz

RETAIL CONSULTANT | RETAIL DESIGNER + P. MANAGER

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