Freelancer profile translated to English.
Back to original languageAbout Barbara
Currently working with a web marketing agency, I am available part-time, evenings, and weekends.
Content designer and proofreader for print and digital communication.
Consulting, strategy, and project management in operational communication and digital marketing.
18 years of professional experience (production manager and project manager) in major communication agencies where I managed large client accounts.
Degree in Operational Marketing and Communication Management (RNCP Level 6 = Bachelor's degree).
Dedicated and conscientious, I value well-finished work and take client satisfaction very seriously.
My core personal values are kindness, imagination, and rigor, and I enjoy working as a partner rather than a service provider, fostering a collaborative environment that prioritizes listening and mutual trust.
French
Native or bilingual
Can work on-site
Saint-Étienne (up to 30km)
Experience
- Alix and CoWeb Marketing Project ManagerSOCIAL NETWORKSApril 2024 - Today (2 years and 1 month)Web marketing project manager on-site, shared time with agency clients.Strategy, co-creation, design, and writing of digital communication content: SEO content design and writing for websites / Blog post writing / Design, writing, and scheduling of social media posts (LinkedIn - Facebook and Instagram) / UX redesign...Use of collaborative work tools: Airtable / Wrike / Agorapulse / Slack
- ALTAVIA AURAProject ManagerCONSULTING AND AUDITSSeptember 2010 - August 2021 (11 years)Saint-Étienne, FranceProject management in a 360° advertising communication agency (Publishing and Marketing Services), from quote preparation and brief taking to invoicing for delivered projects: Flyers, Catalogs, Brochures, Leaflets, Outdoor advertising, Point of Sale (POS) and In-Store (IS) displays for major clients (Auchan, Maxi Zoo, Casino Evasion, Crédit Agricole Loire-Haute Loire ...)Project Management:- Client brief intake. Schedule and quote preparation. Technical file creation for project launch.- Creation of layouts, initiation of creative work, monitoring of photo shoots and pre-press production for printing.- Management of schedule adherence, constraints, and budget.- Ensuring proper project follow-up in coordination with all involved teams (internal and external).- Training of production assistants and long-term interns.- Maintenance of dashboards to monitor quality and the achievement of budget objectives.Client Development:- Commercial relations with clients: meetings at validation stages, regular follow-up campaigns to increase entrusted projects, coordination of monthly email newsletters, responses to calls for tenders, preparation of creative proposal presentations.- Client retention actions: Continuous proposal of optimization solutions for their communication materials, processes, and budget.
- Agence ConnexionProduction Manager in Advertising PublishingPUBLISHINGMay 2002 - September 2006 (4 years and 4 months)Saint-Priest-en-Jarez, FranceProduction monitoring of printed advertising materials, and commercial relations with clients. Clients: Auchan Western Operational Region (25 stores), Goldy Watches, Espace Fraicheur, Descours et Cabaud.
Reviews
Recommendations
Be the first to recommend Barbara
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Operational Marketing and Communication Manager (RNCP Level 6 = Bachelor's degree)OPEN CLASSROOMS Paris2022Définir et mettre en application via un plan d'actions opérationnelles la stratégie marketing d'une entreprise. Autrement dit, imaginer et traduire la stratégie en tactiques. Cela passe par l'application de différentes campagnes conçues pour servir au mieux les objectifs globaux de l'organisation. Principales compétences : - Réaliser des études de marché pour informer des décisions stratégiques - Élaborer et piloter des campagnes de notoriété - Élaborer et piloter des campagnes d'acquisition - Gérer des projets marketing - Réaliser des actions de promotion et de communication cross canaux, pour mettre en valeur et informer sur l’image, la marque et l’offre de l’entreprise. - Animer la politique de communication institutionnelle et commerciale de l’entreprise.
- BTS in Communication and Advertising Actions (Associate's degree level)Lycée Honoré d'Urfé - Saint-Etienne1994Maitrise et utilisation des outils et techniques de définition et de mise en actions de la stratégie de communication et d'information.