Barbara Ramirez

Manage digital projects focused on improving user experience, operational efficiency, and business performance, for both large corporations and consumer brands. Key projects include:

• Support the 62 universities in the project to meet their needs by monitoring and evaluating platform enhancement proposals or new requirements, as well as through feature integration.

• Coordinate the channel's 30 proprietary acquisition campaigns and the commercial notification strategy to increase the acquisition and engagement of university users with Banco Santander, thereby achieving the sales target of 55 billion.

• Prioritize and supervise the launch of platform versions to ensure the delivery of added value to users and surpass the 2023 milestones: 2.5 million downloads, half a million active users, and half a million users who have shared their data with Banco Santander.

• Implement agile methodologies in the team to manage requirement gathering from universities and project stakeholders.

• Lead the channel's native redesign, the integration of different Learning Management Systems, backend improvements, and the development of the cashback functionality to increase the mobile applications' 100,000 recurring users.

• Present product reports and developments to project directors and the technical committee of the Conference of Rectors of Spanish Universities (CRUE).

• Supervise the website to ensure an optimal sales process by proposing and implementing improvements to the Wordpress channel and products based on user feedback.

• Define the brand's social media strategy, write content, and create creatives.

• Create the company's crisis manual and communication plan to offer a solution to all clients whose contracted products were cancelled from March 2020 to June 2020.

• Define and oversee the launch of the Anti-COVID19 product line with medical, travel assistance, and flight cancellation guarantees.

• Define, supervise, and develop the launch campaign for services called SmartCOTS (Vip Experience, Smart Luggage, and Flight Delay) to link them to products aimed at increasing their sales percentage.

• Coordinate the alliance with DKV Seguros to create health insurance for international students in Spain, thereby including a new customer niche in the company.