Barbara Puszkiewicz-Cimino

Report directly to the General Manager, leading a high-performing team and managing a multimillion-dollar budget. Own and execute the global digital expansion strategy across 10 countries, ensuring scalable infrastructure, localized execution, and alignment with business objectives. Architect and deliver integrated, omnichannel marketing strategies that drive both revenue growth and brand equity on a global scale.

• ▪ Quadrupled monthly lead volume by building API integrations and deploying AI-driven segmentation and predictive modeling strategies.

• ▪ Delivered multimillion-dollar incremental revenue while reducing costs by 126% through optimized customer journey orchestration and media strategy.

• ▪ Generated tens of millions in revenue, achieving +19% market penetration and 89% ROAS by integrating CRM intelligence, AI insights, and consumer data into global marketing strategy.

• ▪ Elevated search performance by +670 bps and drove 181% growth in non-branded awareness through SEO/GEO strategy and content optimization.

• ▪ Improved conversion rates by +16% by leading experimentation frameworks, A/B testing, and full-funnel optimization.

• ▪ Architected a modern martech ecosystem and led CRM-to-CDP transformation to enable real-time personalization, automation, and global scalability.

• ▪ Drove lifecycle engagement and brand growth, increasing revisitation and awareness while positioning the brand as a category leader (TripAdvisor Top 25, Elle, Tiqets).

Mentored and developed employees in launching projects, outlining technology goals, and executing growth, ROI, and cost reduction initiatives. Served as an SME in onboarding tech platforms and services to support promotional activity, operations, and customer relationship functions. Oversaw governance and digital synchronization and led annual fundraising and educational events. Managed a sizable budget and reported to the vice president of marketing.

• ▪ Scaled constituent engagement from 20M to 220M touchpoints by driving automation, AI/ML adoption, and data integration across the marketing ecosystem.

• ▪ Grew annual revenue from $2M to ~$15M by transforming automation from a communication tool into a loyalty, engagement, and revenue-generating channel.

• ▪ Increased engagement by 60% and boosted event participation through multi-channel campaigns, persona-based targeting, and advanced segmentation strategies.

• ▪ Reduced ~$90K in overhead while improving ROI by leveraging data-driven decision-making and optimizing go-to market strategies.

• ▪ Delivered 30% gains in operational efficiency by streamlining processes, enabling cross-channel alignment, and scaling personalized communications.

• ▪ Led development of digital platforms, including the Parkinson's Buddy Network, enhancing community engagement and support for individuals affected by Parkinson's disease.

• ▪ Generated $3M in incremental revenue and increased constituent journeys by 90% by integrating Salesforce Marketing Cloud with Sales Cloud and launching automated loyalty programs and optimized user experiences.

• ▪ Increased patron engagement by 35% by leveraging predictive analytics, KPI-driven reporting, and personalized, data-informed communication strategies.

• ▪ Improved operational efficiency by 60% and increased team capacity by 30% by leading Salesforce cloud migration, optimizing workflows, and enabling scalable marketing operations.

• ▪ Drove consistent sold-out events by scaling participant acquisition through marketing automation across Team Fox, endurance, and grassroots initiatives.

• ▪ Expanded and modernized the email channel through rebranding, responsive design, and accessibility enhancements, strengthening performance and user experience.