Freelancer profile translated to English.
Back to original languageAbout Barbara
Growth Marketer specializing in higher education, I help schools convert prospects into enrolled students.
For over 3 years, I've been involved in the entire growth chain: acquisition strategy, lead nurturing, editorial project management, and brand consistency, at AXA, ARISTID, and currently Growth4School.
What I can bring to your project:
- Growth marketing strategies adapted to higher education institutions
- Lead nurturing paths to guide your prospects to the decision stage
- Analysis of growth levers and concrete operational recommendations
- End-to-end project management, from needs assessment to delivery
Bilingual French/Portuguese, fluent in Spanish. Based in Levallois-Perret, available on-site or remotely. Average response time: 1 hour.
French
Native or bilingual
Portuguese
Native or bilingual
English
Conversational
Spanish
Fluent
Can work on-site
Levallois-Perret (up to 50km)
Experience
- Growth4SchoolGrowth Marketing ExpertJanuary 2026 - Today (7 months)
- Deployment of growth marketing strategies for 5 higher education institutions, generating over 54% qualified leads
- Design of lead nurturing paths that increased the conversion rate by 45%
- Support for 2 client schools in their commercial and communication strategy
- Co-construction of Growth4School's offers and methodologies, now used on 2 client accounts
- AXAEditorial Project ManagerApril 2024 - December 2025 (1 year and 8 months)92000 Nanterre, France
- Management of 160 end-to-end communication projects (needs assessment → deliverable), ensuring the editorial consistency of all group communications
- Design and analysis of user tests that improved communication clarity
- Facilitation of workshops with business teams and challenging of project teams to optimize 85 deliverables
- ARISTIDAdvertising Project SpecialistDecember 2023 - April 2024 (4 months)Clichy, France
- Coordination of advertising production for a mass-market client, from brief to delivery, ensuring adherence to deadlines and graphic charter
- Analysis of client briefs and development of quotes, with a 100% approval rate
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Education
- RNCP27509 - Communication Business Manager, Master Brand StrategyESP School of Advertising, Communication and Marketing2023RNCP27509 - Manager des entreprises de la communication, Mastère Brand Strategy
- Master 1 (M1), ConceptESP School of Advertising, Communication and Marketing2022Master 1 (M1), Concept