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Bàrbara Malet CorderoBM

Bàrbara Malet Cordero

Digital Marketing & 🚀 Growth Hacking

€250/day
Valencia, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bàrbara

Hello, I'm Barbara! I have over 9 years of experience in marketing for startups, scale-ups, and SMEs, and for the past 6 years, I've been in leadership positions, both nationally and internationally, managing multidisciplinary teams of up to 20 people.

How can I help you? Some examples:
1. CPAs and/or CACs too high - Analysis of the cause and execution of tactics and/or processes to improve them.

2. Low website conversion rate or app activation rate - Analyzing where the drop-off is and optimizing the conversion funnel with growth hacking and agile methodology.

3. Too much personalized and manual work for the team - Ideation and implementation of automation flows, including CRM if necessary.

4. No defined processes - Implementation of processes and templates for project management and subsequent documentation.

5. You have an idea but don't know where to start - Comprehensive ideation of the business and marketing plan: validation of product-market fit, definition of value proposition, pricing strategy, etc.

6. Team Management - Workshops and mentoring sessions for team leadership and hiring.

If you need help with any of the above cases or similar, contact me and I'll be happy to learn in detail about your challenges and/or needs!
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Native or bilingual

  • French

    Conversational

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • TAPP Water
    Chief Marketing Officer
    E-COMMERCE
    February 2022 - September 2022 (8 months)
  • Emjoy
    VP of Growth & Marketing
    HEALTH AND WELLNESS
    June 2021 - January 2022 (7 months)
  • Birchbox
    Head of Marketing - Europe
    March 2020 - June 2021 (1 year and 3 months)
    Barcelona, Spain
    Responsible for planning the EU and give support to the US cross channel marketing and business strategy, leading a team of 15 people. Also:
    - Support and participate in global product development and product launches.
    - Liaise with global external stakeholders and partners.
    - Project manage global initiatives and roadmaps involving all areas of the business.
    - Lead the recruitment, onboarding and training of the team. Achievements: 2020 E-commerce Awards winner – "Best Marketing Campaign"

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Education

  • Bachelor's Degree, Communications
    Universitat Autònoma de Barcelona
    2016
    Bachelor's Degree, Communications
  • Bachelor's degree, Communications and PR
    University of Technology Sydney
    2015
    Bachelor's degree, Communications and PR

Certifications

  • Growth Specialist
    The Growth Hacking Course
    2021

Skill set (15)

Categories