Freelancer profile translated to English.
Back to original languageAbout Barbara
I am a graphic designer specializing in print and digital visual communication, with a holistic approach to 360° communication projects.
I assist companies in creating their visual identity (logo, graphic charter) and in producing materials dedicated to their visibility: brochures, menus, catalogs, business cards, goodies, signs, roll-ups, shop signs, coverings, flyers, press advertisements, press releases, invitation cards, announcements, packaging, and labels.
I also create digital materials: website visuals, newsletters, social media content, GIFs, photographs, and video editing.
I offer my services on both Adobe tools and Canva, depending on the client's needs, desired level of autonomy, and project complexity.
Finally, I work as a Canva trainer for companies and teams, enabling them to master the tool and gain autonomy in managing and updating their communication materials.
French
Native or bilingual
English
Conversational
Italian
Fluent
Remote only
Primarily works remotely
Experience
- B-LIV DesignFreelance Graphic DesignerPUBLISHINGSeptember 2022 - Today (3 years and 9 months)Lyon, FranceIndependent graphic designer for 10 years, specializing in print and digital visual communication.Design of visual identities, DTP materials (logos, graphic charters, brochures, packaging, posters, flyers, press kits) and POS materials (roll-ups, banners, tarpaulins, signage, stands, shop signs, goodies).Creation of digital materials: website visuals, social media content (posts, carousels, campaigns), digital magazines, newsletters, email signatures, promotional videos, and animated GIFs.Role as a Canva trainer: creation of professional templates, structuring of graphic libraries, and training teams on the tool to ensure client autonomy in managing their visual communication.
- New DataGraphic DesignerSOFTWARE PUBLISHINGMarch 2022 - September 2022 (6 months)Le Pont-de-Beauvoisin, FranceDesign of all graphic wallpapers for the 2023 version of the Egeria cash register management software (a solution existing for over 30 years).Creation of visuals in Photoshop, respecting strict graphic rules, then integration via an old software editor, taking into account technical and ergonomic constraints.
- Action KartingCommunications Officer Graphic DesignerSPORTSMay 2017 - March 2022 (4 years and 10 months)Saint-Laurent-de-Mure, FranceFull management of the communication department, from defining monthly campaigns to their deployment.Creation of print and digital materials: flyers, digital campaigns, brochures, annual catalog, weekly newsletters.Management of the online store, social media animation, and production of photo and video content.
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Education
- Graphic Design CreatorBRASSART2016Diplôme spécialisé dans la conception d'identités de marque et de supports de communication print et vidéo. Réalisation de campagnes publicitaires complètes et variées.
- Information and Communication Sciences DegreeIAE Annecy2014Étude de l'histoire des arts, du cinéma, de la musique, de l'architecture moderne et de la photographie. Réalisation de projets divers et variés : scénarios, scènes 3D, petits films, montages et retouches photos, projets d'entreprise avec identité visuelle et supports de communication adaptés.