Freelancer profile translated to English.
Back to original languageAbout Barbara
I hold a double master's degree in Political Communication (ULB) and Digital Communication Strategy (IHECS).
In 2014, fresh out of university, I began my career in communication. I first worked in an agency before moving into the non-profit sector. I spent over 8 years there in communication and fundraising, including 2 years leading a team of 5 people.
My vision of communication
For me, communication is not just a matter of image or visibility.
- Communicating more doesn't necessarily increase impact.
- Visibility alone is not enough: it must serve your objectives.
- Multiplying actions without prioritization exhausts teams.
- Without strategy, execution becomes an accumulation of actions.
I know this from experience: unclear communication is costly. In time, energy, resources, and effectiveness.
It is precisely to avoid all these invisible but very real costs that I intervene upstream of operational actions, at the strategic level of communication.
Before posting, publishing, or activating channels, I set a clear framework, directly linked to the company's objectives.
Specifically, I help you determine:
- the key messages to convey,
- communication priorities (what is strategic, secondary, or irrelevant),
- trade-offs between channels, formats, and levels of effort and budget,
- the overall consistency of communications.
My role is to help you make decisions when everything seems to be a priority, and to give up certain actions or channels to regain clarity, consistency, and effectiveness.
The objective?
Reduce dispersion, simplify decision-making, align communication with real objectives, and relieve teams.
French
Native or bilingual
Dutch
Conversational
Can work on-site
Charleroi (up to 20km)
Experience
- MEMISA BELGIQUECoordinator Communication, Fundraising & EducationCIVIC AND SOCIAL ORGANIZATIONSMarch 2023 - April 2025 (2 years and 1 month)Bruxelles, BelgiumTeam management (5 people)Annual budgetingAnnual planningAnnual communication and fundraising strategy
- MEMISA BELGIQUEDigital Communication & Fundraising OfficerCIVIC AND SOCIAL ORGANIZATIONSJanuary 2022 - February 2023 (1 year and 1 month)Bruxelles, BelgiumDevelopment of the digital strategy with a dual objective: increase Memisa's visibility and accelerate fundraising. Planning, budgeting, implementation, and ROI analysis.
- MEMISA BELGIQUECommunication & Fundraising OfficerCIVIC AND SOCIAL ORGANIZATIONSJanuary 2017 - January 2022 (5 years)Bruxelles, BelgiumPublic fundraisingCommunication: print + digitalEvent organizationDonor relations
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Education
- Executive Master in Digital CommunicationIHECS2021Ecosystème digital, stratégie digitale, inbound marketing, SEO, SEA, content strategy, rédaction web et création de contenu pour les réseaux sociaux, KPI et metrics.
- Master in Political CommunicationUniversité Libre de Bruxelles2014