Barbara Herrera

• Manage client portfolios and monitor day-to-day client needs, including managing social media accounts and community management

• Crafted compelling press releases for diverse clients, effectively communicating brand messages and announcements

• Analyzed and optimized social media performance metrics, leveraging data-driven insights to refine content strategies

• Generated media lists and optimized outreach strategies for effective media engagement

• Played an integral role during client event, providing hands-on support to clients during execution to ensure seamless guest experience, including curating and managing guest lists

• Create and oversee content strategy, production, and publishing across Instagram and TikTok

• Lead brand positioning and creative direction to maintain a consistent and elevated visual identity for both agency and clients

• Manage and grow the social media accounts of client brands, tailoring strategies to the audience and goals

• Analyze performance metrics to optimize content and drive engagement, reach, and conversions

• Increased TikTok profile views by +683.7% and engagement by +805.6% for one client in 2 months

• Created a viral Instagram post that reached 14M views and 691k likes, significantly boosting visibility and credibility

• Curated and scheduled posts on Instagram and Facebook for 12 hotel accounts

• Responded as community manager on all 12 accounts for requests ranging from hotel amenities to influencer partnerships

• Directed video shoots on site on a monthly basis at each hotel location

• Created consistent stories (3x per week) and posts (3-4x per week)