You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Barbara HeroldBH

Barbara Herold

Dipl. Designerin I Art Director

€550/day
Darmstadt, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Barbara

I am an Art Director and love design, storytelling, and brand development. I am particularly interested in how an idea becomes a coherent overall picture – visually clear, well thought out in detail, and consistently implemented.
I work in a structured manner, with a high standard of quality and a good feel for confidently continuing existing design worlds without taking away their character.

My focus > Design, Visuals, Storytelling, and creative trade fair graphics.
  • German

    Native or bilingual

Can work on-site
Darmstadt (up to 50km)

Experience

  • Grigat und Neu Internationaler Messebau
    Dipl. Designerin I Creative Director
    PRESS AND MEDIA
    January 2017 - April 2026 (9 years and 3 months)
    Darmstadt, Germany
    Conception and design of trade fair stand graphics precisely tailored to the brand, space, and visitor flow. The goal is to make content visually tangible and create a strong, spatially considered brand presentation – always in close coordination with project management and considering technical and spatial requirements.
    Spatial Thinking Graphic Design Corporate Branding Visual Communication Corporate Design
  • Grigat und Neu Werbeagentur
    Dipl. Designerin I Art Director | Brand Design & Visual Storytelling
    PRESS AND MEDIA
    July 1998 - April 2026 (27 years and 9 months)
    Darmstadt, Germany
    Graphic designer with a conceptual approach and a focus on corporate branding and visual storytelling. My work combines design and brand strategy to create clear, consistent appearances – from print to campaign visuals.

    For a wide range of B2B clients, I have been developing all relevant advertising materials for many years, such as: advertisements, posters, flyers, brochures, roll-up banners, web banners, video films, websites, and trade fair appearances.
    Print Communication Corporate Design Corporate Branding Graphic Design Key Visual
  • Barbara Herold Grafik-Design
    Dipl. Designerin I Art Director
    PRESS AND MEDIA
    June 1993 - Today (33 years and 2 months)
    Darmstadt, Germany
    Communication design in all areas.

    From the initial idea to the final polish, I design communication that works.

    Print, Content, Text, Web Design – each channel gets its own signature with me. Clear in expression, surprising in detail, targeted in effect.

    What drives me?
    Curiosity. For brands, people, and opportunities.
    Creativity. That flows into concepts, into images, into words.
    Passion. For design that not only looks good – but works well.

    I work in a structured manner, with a high standard of quality and a good feel for confidently continuing existing design worlds without taking away their character.

    If you are looking for someone who implements precisely, thinks along, and combines design with passion and a fine sense for details – then we should talk.
    Adobe Illustrator Adobe InDesign Adobe Photoshop Social Media Graphic Design

Recommendations

Be the first to recommend Barbara

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Diplom Designerin
    Darmstadt University of Applied Sciences, Department of Design
    1992
    Kommunikationsdesign

Skill set

Categories