About Barbara
- Art Direction & Visual Identity
- UX/UI Design for web and mobile applications
- Packaging Design and Print Materials
- Illustration and Creative Content for Social Media
- Creation of Visual Campaigns and Marketing Assets
French
Fluent
German
Fluent
English
Native or bilingual
Experience
- Unilever PremiumFreelance DesignerDecember 2025 - Today (6 months)Londres, United KingdomMailing, print & digital assets, PDP assets for Tatcha, Living Proof and Murad at Unilever Premium London.
- RedBullFreelance Graphic DesignerENTERTAINMENT AND LEISUREJuly 2022 - September 2025 (3 years and 2 months)Salzbourg, AustriaI led the creative direction for a music education mobile app (Red Bull / MyGroove) on iOS and Android: from user research and defining user flows to UX/UI design and final rendered design.I also created all marketing assets: App Store Optimization, social media, print, and merchandising.
- FoodspringFreelance Graphic DesignerHEALTH AND WELLNESSNovember 2021 - November 2022 (1 year)Berlin, GermanyDeployment of the new visual identity and international rebranding of the brand across all its supports: digital banners, web campaigns, printed posters, leaflets in supermarkets across Europe, as well as the design and integration of UX/UI elements consistent with the new graphic system on the website.I also directed the creation of promotional and seasonal materials, such as gift cards, vouchers, and special Christmas campaigns, ensuring consistency between marketing activations, limited edition campaigns, and physical touchpoints like the design of vending machines in UK gyms.
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Education
- Fashion Illustration & DesignUniversity of Arts London (Central Saint Martins)2022
- Business of FashionInstitut Français de la Mode2022