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Barbara GrzesBG

Barbara Grzes

Marketing, Packaging, Social Media & UX/UI Graphic Designer

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Barbara

Freelance multidisciplinary designer based in Paris, I combine art direction, branding, UX/UI design, packaging, and illustration to create strong, coherent, and memorable identities.

With a degree in Computer Science, Fashion Design (Central Saint Martins, London), and the Business of Fashion (Institut Français de la Mode, Paris), I navigate seamlessly between brand strategy, creative conception, and technical implementation. This versatility allows me to support my clients throughout the entire process: needs analysis, ideation, prototyping, design systems, art direction, and production-ready deliverables.

Based in Paris, with previous experience in Berlin, New York, London, and Dakar, I work with both French and international brands. My fluency in French, English, Polish, and German enhances my ability to adapt designs to different markets and cultures.

Inspired by hip-hop dance and street culture, I approach design as an art of movement, presence, and visual rhythm, bringing an emotional and contemporary dimension to each project.

My services include:
  • Art Direction & Visual Identity
  • UX/UI Design for web and mobile applications
  • Packaging Design and Print Materials
  • Illustration and Creative Content for Social Media
  • Creation of Visual Campaigns and Marketing Assets

Clients trust me for my strategic vision, technical precision, and ability to create impactful visual worlds.
  • French

    Fluent

  • German

    Fluent

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Unilever Premium
    Freelance Designer
    December 2025 - Today (6 months)
    Londres, United Kingdom
    Mailing, print & digital assets, PDP assets for Tatcha, Living Proof and Murad at Unilever Premium London.
  • RedBull
    Freelance Graphic Designer
    ENTERTAINMENT AND LEISURE
    July 2022 - September 2025 (3 years and 2 months)
    Salzbourg, Austria
    I led the creative direction for a music education mobile app (Red Bull / MyGroove) on iOS and Android: from user research and defining user flows to UX/UI design and final rendered design.

    I also created all marketing assets: App Store Optimization, social media, print, and merchandising.
    Creative Direction Visual Identity Graphic Design User Experience Design Branding
  • Foodspring
    Freelance Graphic Designer
    HEALTH AND WELLNESS
    November 2021 - November 2022 (1 year)
    Berlin, Germany
    Deployment of the new visual identity and international rebranding of the brand across all its supports: digital banners, web campaigns, printed posters, leaflets in supermarkets across Europe, as well as the design and integration of UX/UI elements consistent with the new graphic system on the website.

    I also directed the creation of promotional and seasonal materials, such as gift cards, vouchers, and special Christmas campaigns, ensuring consistency between marketing activations, limited edition campaigns, and physical touchpoints like the design of vending machines in UK gyms.
    Graphic Design Branding UI/UX Design Print Graphic Design Social Media Design

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Education

  • Fashion Illustration & Design
    University of Arts London (Central Saint Martins)
    2022
  • Business of Fashion
    Institut Français de la Mode
    2022

Skill set

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