About Bárbara
Spanish
Native or bilingual
English
Fluent
German
Conversational
French
Conversational
Experience
- IEBS Business SchoolContent Marketing ProfessorEDUCATION AND E-LEARNINGApril 2020 - Today (6 years and 4 months)Madrid, SpainProfessor of the Content Marketing module applied to esports in the Master's degree in Esports Marketing & Business at IEBS. Also professor of the Marketing Mix III module of the Executive Master in Marketing Management, Sales, and Digital Strategy.
- Videojuegos y tecnologíaINDEPENDENT WRITERJanuary 2017 - Today (9 years and 7 months)Writing of current affairs pieces and articles, branded content articles, coverage of national and international events. Some media: Unidad Editorial, Marca Esports, Blog Lenovo, Omen by HP
- DygmaPR & INFLUENCER SPECIALIST. CUSTOMER SUPPORT MANAGERAugust 2023 - September 2024 (1 year and 1 month)Work in English with a focus on the international market:Contact with international influencers, campaign creation and analysisWriting and design of newsletters, articles, and press releasesAssistance to the CMOPublic Relations ManagementCoordination of influencer actionsCustomer Support Team ManagerAssistance to the operations and logistics team
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Education
- Degree in JournalismUniversity of Zaragoza2017
- Degree in English StudiesUNED
Certifications
- Specialization in Branded ContentRTVE2024
- English Certificate (76/100 C2 Proficient)EF SET English Certificate2024