Freelancer profile translated to English.
Back to original languageAbout Barbara
🖌️ Artistic Director, Brand Designer & Motion Designer
📟 10 years of experience in 360 digital marketing in the B2B/SaaS tech sector
360 Digital Marketing Strategy
✔️ Audit of your marketing activities and consulting
✔️ Marketing strategy, acquisition campaigns, nurturing campaigns, and digital presence
✔️ Creation of social media and acquisitioncontent and campaigns
Artistic Direction & Branding - AI Design
✔️ Creation of static and video visuals using AI for promotionaldigital campaigns
✔️ Creation ofvisual identitiesthat drive yourbusiness growth
✔️Redesign of your brand identity to align with your evolution
✔️ Logo & Graphic Charter (color palette, typography, brand guidelines, templates)
Motion Design
✔️ Script
✔️ Storyboard
✔️ Creation of animations to communicate your concept to your audience
✔️ Explainer videos, logo animations, UI feature highlights, 2D/3D
Web Design
✔️ Design of web interfaces that reflect you: landing pages, showcase websites, e-commerce/eshop sites, responsive Figma mockups
✔️ Newsletter design following your existing graphic charter, or proposals for associated charters (Mailchimp, Brevo)
✔️ Wix, Squarespace, or Framer web integration
🎨 My complete portfolio: barbaragian.com
🤝 Have a project or an idea? Let's talk!
🧰 Tools mastered: Illustrator, Photoshop, Indesign, After Effects, Premiere Pro, Figma, Canva, AI tools (ChatGPT, Midjourney, Krea, Runway, Perplexity, Gemini, Higgsfield, Kling, Enhancor, Flow, ElevenLabs, Heygen, Weavy.ai), HTML/CSS, Wix, Squarespace, Framer
English
Native or bilingual
Spanish
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceArtistic Direction/Brand Design & 360° MarketingTECHJuly 2025 - Today (11 months)Paris, FranceWith 10 years of experience in the B2B/SaaS tech world, I support ambitious tech companies with their 360 digital marketing and acquisition strategy, and their rebranding.• Artistic Direction• AI Design• Motion Design• Brand Design• Web Design & UX/UI• Marketing Strategy• Acquisition StrategyInternational Projects
- Startups/Scaleups Tech B2B/SaaSGlobal Marketing DirectorTECHJune 2013 - October 2024 (11 years and 4 months)Paris, FranceResponsible for global marketing strategy and direction for multiple startups/scale-ups in the B2B/SaaS tech sector- 360 Digital Marketing Strategy- Acquisition Strategy- Content Strategy- Event Marketing Strategy and Execution- Marketing Design for communication materials- PR in France, UK, and Germany- Management of teams of 5+ people internationally (France, USA, Brazil)Increased traffic on dedicated landing pages, improved positioning, boosted conversion
- La Perle de ParisSquarespace Website CreationCULTUREDecember 2019 - January 2020 (1 month)Paris, FranceCreation and artistic direction for a showcase website on Squarespace: laperle-paris.com- Support with platform choice, domain name acquisition- Web best practices and consulting- Artistic Direction and Design- Content implementation within the site architecture- Launch
Reviews
Alphadio
Lavoir Moderne Holding
Reviewed on 7/25/2022
Website created very quickly and great work! Thank you very much.
Christian
Jekinnou Christian
Reviewed on 10/26/2019
Very patient.
Recommendations
FU
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Education
- Artistic Director Multi-media - RNCP Title 36738 (level 7) France CompétencesIntuit Lab Pro Paris2025- Stratégie Créative - Brand Design & Communication - Motion Design - Graphic Design - Web Design - UI/UX Design - Typographie - Design Éditorial
- Master of Science in Management and EntrepreneurshipBabson College2015
Certifications
- Graphic Design and Research MethodsCegos2018
- Squarespace Circle MemberSquarespace2017