About Barbara
German
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Ludwig C.
On Malt
Market & Competitive AnalysisOctober 2025 - October 2025I conducted a comprehensive market and competitive analysis before an app in the "Family Tree" sector could be developed. - Barbara Duna MarketingFreelancer Social Media MarketingSOCIAL NETWORKSApril 2024 - Today (2 years and 2 months)Berlin, Germany• Increase visibility of B2B companies on LinkedIn• Consulting on social media strategies• Taking over post creation & community management• Organization and promotion of webinars
- We.Conect Global Leaders GmbHTeam Lead Marketing | Manufacturing & IIoT EventsINTERNET OF THINGS (IOT)April 2022 - October 2023 (1 year and 6 months)Berlin, Germany• Leadership and coordination of the event marketing team for the Manufacturing & IIoT portfolio• Monitoring and reporting of KPIs and online marketing campaigns• Strategies to increase attendance and invitations, strengthen event brands, improve workflows, and automate• Staff recruitment, onboarding, and training
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Education
- Bachelor of ArtsUniversity of Applied Sciences Würzburg-Schweinfurt2019Bachelor of Arts - BA, Medienmanagement
- General University Entrance QualificationKatharinen-Gymnasium Ingolstadt2014Allgemeine Hochschulreife