About Barbara
Pro-active, creative business developer with 15+ years of experience in the (premium) market of (fm)consumer goods and services. From market leading strollers to probiotics, coffee and children's media.
Strong focus on brand performance and team growth. Result-oriented, business acumen, resourceful, committed and team player.
Corporate, interim and entrepreneurial experience from agency and brand owner perspective.
By designing and executing sales, marketing & business strategies, based on insights creating solid foundations, I enjoy helping organizations make a profitable and sustainable impact.
CHARACTERISTICS:
Senior self employed strategic manager in sales, (digital) marketing and business development
• Broad view, sharp problem identification and strong solve skills
• Hands-on consultative approach in business.
• I play a central and leading role with regards to both strategy and implementation
• My creativity and no-nonsense results in effective solutions
• Strong customer focus, overview, planning and involvement of stakeholders
• I know how to successfully bring an idea to market
Dutch
Native or bilingual
English
Fluent
Spanish
Fluent
German
Fluent
French
Basic
Hungarian
Basic
Can work on-site
Utrecht (up to 50km)
Experience
- SPARKS & COMPANY bvbaOwnerPRESS AND MEDIAJune 2016 - Today (10 years)Utrecht, NetherlandsAd Interim Strategic Marketing for FMCG and premium lifestyle brands. Focus on: Innovation Management, Business Development, Strategic Marketing, Category Management, Communication Strategy etc. Interim client examples: Danone, Nutricia, JDE, Remy Cointreau - Maxxium, Heineken, Yakult, Blink Start up examples: Joolz, ILJA
- BlinkLead Business Development & PartnershipsOctober 2018 - Today (7 years and 8 months)'s-Hertogenbosch, Netherlands
- BlinkLead Marketing, Sales & Partnerships a.iNovember 2016 - October 2018 (1 year and 11 months)'s-Hertogenbosch, Netherlands
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Education
- Design Thinking & Creativity for businessINSEAD2022Design Thinking & Creativity for business
- MBA, Business AdministrationNyenrode Business University1999MBA, Business Administration