Freelancer profile translated to English.

Description

Since 1996, I have been supporting companies (start-ups, small and medium-sized enterprises, as well as corporations) in their communication processes, particularly in the areas of press and public relations. I also plan, organize, and write technical articles, success stories, blogs, posts, newsletters, invitations, etc., and plan, organize, and conduct events.

Specialties: IT, Communication, Software, Mobility, Apps, SAP, Cloud, IoT, Lighting, and Food

Industries: IT, Technology, Industry, Lighting, Food, Banking & Insurance, Gardening and Landscaping, Real Estate, Lifestyle, Music, Sportswear

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hilpoltstein (up to 50km), München (up to 10km), Berlin (up to 10km), Frankfurt am Main (up to 50km)

Der Regierende Bürgermeister von Berlin - Senatskanzlei, Berlin
Marketing Manager, Press and Public Relations as well as Event Management, Focus on Digitalization and Administrative Modernization
PUBLIC SECTOR
February 2023 - Today (3 years and 4 months)
Berlin, Germany
Interim mandate: Marketing Manager, Press and Public Relations as well as Event Management, Focus on Digitalization and Administrative Modernization
• Creation of a comprehensive editorial plan (measures of departments, event planning, political focus areas),
• Planning the strategic direction of communication,
• Various support for Dr. Ralf Kleindiek, former Chief Digital Officer of the State of Berlin and State Secretary for Digitalization and Administrative Modernization, and his successor Martina Klement, as well as close cooperation with the Digitalization/CDO staff unit.
• Drafting memos and preparing tenders for the procurement department,
• Project coordination for internal and external events such as the Berlin User Days, the Future Congress, the Administration Congress, the Smart Country Convention, and others,
• Handling press activities: Textual preparation of press releases as well as linguistic revision and research, planning of press conferences,
• Preparation of editorial topics for the internet and intranet as well as posting in the CMS, including newsletter creation and dispatch,
• Creation of texts, speaking notes, etc. with target group-specific information on digitalization of the Berlin administration and administrative modernization; technical articles, position papers, interviews, etc.,
• Development of processes and communication formats, e.g., to prepare employees for the introduction of new technologies,
• Research and prioritization of digitalization topics for public marketing,
• Support of social media activities,

• Management of external service providers and agencies,
• Support in marketing campaign planning: communication strategy, service description, partly Europe-wide procurement procedures, agency management, reporting, stakeholder management,

• Tools: BigBlueButton, Imperia, Trello.
ARAG SE
Interim Mandate: Officer Sales Promotion and Events / Going to Market Insurance Products / Internal Communication
BANKING AND INSURANCE
May 2022 - September 2022 (5 months)
Düsseldorf, Germany
Project management for going to market with insurance products,
Concept, planning, and implementation of marketing communication concepts for product launches,
Selection of relevant highlights and development of communication messages (storytelling),
Creation of PowerPoint presentations,
Planning and moderation of meetings and workshops,
Close cooperation with project teams,
Further development of the existing communication concept,
Independent content creation, e.g., product press release template, posts, advertorials, etc.,
Stakeholder management,
Event pre-trip to Bilbao for ARAG sales trip in August 2022 to select activities, hotel, and agency on-site,
Tools: MS Office 365, Teams, SharePoint, Kanban boards, and Imperia (CMS)
Sales Support Marketing Internal Communication Content Strategy Content Marketing Intranet Project Management Social Media
Deutsche Rentenversicherung Bund
Interim Mandate: Communication Specialist and Project Manager in the Staff Unit for Communication and Change Management
PUBLIC SECTOR
September 2021 - November 2021 (3 months)
Berlin, Germany
Strategy development for communication,
Development of specific core messages in internal and
external communication,
Derivation of concrete communication measures and initiatives,
Implementation and evaluation of communication and
marketing concepts, considering accessibility,
Based on agile working methods,
Creation of PowerPoint presentations as decision bases for presentation to project management, committees, working groups, and department heads,
Tools: MS Office 365, Teams, Kanban boards, and various cloud tools based on Confluence (intranet and knowledge management).
Project Management Communication Internal Communication Change Communication Intranet