Description

Senior Product Manager & AI Product Expert with 10+ years of experience helping companies build, scale, and optimize digital products.

I have led mobile, AI, fintech, and marketplace products for international organizations including Louvre Hotels Group, Société Générale Group, Crédit Agricole Payment Services, and Oney.

My expertise covers the full product lifecycle: product strategy, discovery, roadmap definition, agile delivery, AI integration, experimentation, growth, and go-to-market.

Recently, I led the development of an AI-powered travel assistant using Azure OpenAI for Louvre Hotels Group, improving search-to-purchase conversion by 31% while nearly doubling mobile booking conversion across 1,500+ hotels.

As the founder of WESHARE, I also built and launched an AI-powered social travel marketplace from scratch, giving me hands-on entrepreneurial experience in product strategy, monetization, partnerships, growth, and scaling.

I am available for Product Management, Fractional Head of Product, AI Product Strategy, Digital Transformation, and Product Discovery missions.

Industry field of expertise

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Louvre Hotels Group
Product Owner – Mobile App & AI Assistant
September 2024 - Today (1 year and 11 months)
Paris, France
Led the product strategy and delivery of Louvre Hotels Group's mobile application and AI-powered travel assistant serving over 1,500 hotels. Defined product vision, roadmap, and growth initiatives while collaborating with engineering, design, marketing, and data teams. Drove customer experience improvements through experimentation, AI integration, and data-driven product decisions.

Key achievements

Increased mobile booking conversion from 3.5% to 6.9%.
Launched an AI-powered travel assistant using Azure OpenAI.
Improved search-to-purchase conversion by 31%.
Defined and executed the product roadmap across multiple cross-functional teams.
senior product manager Mobile application user experience flow AI Agent
DUBAI
Founder
January 2023 - February 2026 (3 years and 1 month)
Founded and led an AI-powered social travel marketplace from concept to launch. Managed the complete product lifecycle, including product strategy, UX, roadmap, partnerships, growth, monetization, fundraising, and go-to-market execution.

Key achievements

Grew the platform to 8,000+ downloads.
Secured the first 45 paid bookings.
Designed AI-powered recommendation and matching features.
Built strategic partnerships with hotels, restaurants, and activity providers.
Credit du Nord
Product Owner - KYC Remediation
January 2019 - December 2022 (3 years and 11 months)
Paris, France
Led strategic product and digital transformation initiatives during the merger between Crédit du Nord and Société Générale. Managed large-scale KYC remediation programs, coordinated cross-functional teams, and ensured regulatory compliance while improving delivery performance.

Key achievements

Delivered a regulatory program covering 200,000+ customer records.
Reduced delivery cycle time by 20%.
Maintained production defects below 2%.
Ensured full compliance with ACPR regulatory requirements