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Baptistin L.BL

Baptistin L.

Communication Strategy · Copywriter · Branding

€400/day
8 projects
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Baptistin

Communication consultant and copywriter, I bring out the potential of companies through strategy and creativity.


You can call on me for various missions, such as:
  • Conduct an audit to build a new positioning
  • Define a communication plan adapted to your development
  • Create or rework your brand identity
  • Create advertising campaigns
  • Create content to attract prospects and increase conversion rates

Key figures:

12 years of experiencebetween agencies and companies
+60 companies supportedacross all sectors
+6 years as a teacherand communication trainer

My complete list of services:


Communication Strategy
  • Communication audit: analysis of your practices and immersion with your teams.
  • Positioning and mapping: position your brand against the competition and find your place to gain market share.
  • Brand platform: lay the foundations of your brand image.
  • Communication plan: anticipate key moments.

Brand Identity / Branding
  • Naming for a brand, product, or service.
  • Brand manifesto
  • Tone of voice and editorial line
  • Employer brand / Employee advocacy

Copywriting
  • Advertising campaign and creative concept
  • Brand signature / Taglines
  • Website copywriting
  • Copywriting for prospecting
  • Content writing for showcase websites
  • Product description writing for e-commerce sites
  • Scripts for TV films and radio spots
  • Prospecting and marketing automation email writing
  • SEO-optimized article writing
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km), Paris (up to 10km), Marseille (up to 30km)

Experience

  • Windshift
    Freelance copywriter
    TRANSPORTATION
    February 2025 - April 2025 (2 months)
    Bordeaux, France
    Windshift, a player in freight transport by sailing cargo.
    • Definition of a specific brand tone of voice
    • Teamwork on brand visual identity
    • Writing of showcase website content
    • Rewriting of technical data for simplification
    Web Writing Copywriting Branding Brand and Identity
  • Copystrat
    Brand consultant • Copywriter
    CONSULTING AND AUDITS
    June 2024 - Today (2 years and 1 month)
    Angoulême, France
    Copywriting for communication agencies and advertisers.
    Support in strategy and communication plan.
  • Trecento
    Brand creation and strategy consultant
    CONSULTING AND AUDITS
    June 2024 - December 2024 (7 months)
    Angoulême, France
    I operate as a consultant in brand creation and strategy for Trecento Group clients.
    • Strategic and creative recommendations
    • Project and change management
    • Creative team management
    • Business development
    • 6 tenders and competitions won

Reviews

5.0

Out of 3 ratings

E

Emmanuelle

TRECENTO

Reviewed on 10/2/2024

Baptistin has supported us in our client and internal projects with a differentiating conceptual contribution. We recommend his work for bringing meaning back into projects, finding the right creative direction, and deploying the most impactful messages.
E

Emmanuelle

TRECENTO

Reviewed on 12/3/2024

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Education

  • Master in Marketing and Communication Management
    EFAP
    2014
  • Bachelor in Communication and Visual Creation
    Esupcom
    2012

Certifications

Skill set

Categories