About Baptistin
Communication consultant and copywriter, I bring out the potential of companies through strategy and creativity.
- Conduct an audit to build a new positioning
- Define a communication plan adapted to your development
- Create or rework your brand identity
- Create advertising campaigns
- Create content to attract prospects and increase conversion rates
Key figures:
My complete list of services:
- Communication audit: analysis of your practices and immersion with your teams.
- Positioning and mapping: position your brand against the competition and find your place to gain market share.
- Brand platform: lay the foundations of your brand image.
- Communication plan: anticipate key moments.
- Naming for a brand, product, or service.
- Brand manifesto
- Tone of voice and editorial line
- Employer brand / Employee advocacy
- Advertising campaign and creative concept
- Brand signature / Taglines
- Website copywriting
- Copywriting for prospecting
- Content writing for showcase websites
- Product description writing for e-commerce sites
- Scripts for TV films and radio spots
- Prospecting and marketing automation email writing
- SEO-optimized article writing
French
Native or bilingual
English
Fluent
Experience
- WindshiftFreelance copywriterTRANSPORTATIONFebruary 2025 - April 2025 (2 months)Bordeaux, FranceWindshift, a player in freight transport by sailing cargo.
- Definition of a specific brand tone of voice
- Teamwork on brand visual identity
- Writing of showcase website content
- Rewriting of technical data for simplification
- CopystratBrand consultant • CopywriterCONSULTING AND AUDITSJune 2024 - Today (2 years and 1 month)Angoulême, FranceCopywriting for communication agencies and advertisers.Support in strategy and communication plan.
- TrecentoBrand creation and strategy consultantCONSULTING AND AUDITSJune 2024 - December 2024 (7 months)Angoulême, FranceI operate as a consultant in brand creation and strategy for Trecento Group clients.
- Strategic and creative recommendations
- Project and change management
- Creative team management
- Business development
- 6 tenders and competitions won
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Education
- Master in Marketing and Communication ManagementEFAP2014
- Bachelor in Communication and Visual CreationEsupcom2012
Certifications
- Design thinkingFrench Future Academy2021