Freelancer profile translated to English.

Description

I led and developed a company for over 10 years. I experienced making decisions alone, carrying the pressure, and seeking the right direction.

Today, I support entrepreneurs and leaders who want to structure their business, clarify their strategy, and reach the next level without getting sidetracked.

My approach is simple:

- Restore clarity

- Simplify priorities

- Build a realistic strategy

- Transform intentions into concrete actions

But a strategy doesn't hold if the human element isn't on board. In many situations, the blockage isn't technical. It stems from how the leader analyzes the situation, anticipates risks, or makes decisions.

However, you can't solve a problem with the same mindset that created it.

Trained in neurolinguistic programming, I integrate this work on decision-making patterns, limiting beliefs, and pressure management.

The goal: remove invisible obstacles so the strategy becomes applicable and sustainable.

I don't promise miracles; I work on the solidity of the model and the person carrying it.

If you're looking for someone pragmatic, human, and results-oriented, let's take 15 minutes to see if we can advance your goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Bayonne (up to 50km), Dax (up to 50km), Paris (up to 50km)

Yvenat Baptiste
Strategic and decision-making support - Leaders and Entrepreneurs
CONSULTING AND AUDITS
September 2025 - Today (9 months)
Bordeaux, France
Intervention with leaders facing pivotal phases:

- Important decision-making (repositioning, organization, growth)
- Blockage in a project or loss of clarity
- Mental overload and difficulty prioritizing
- Need for a demanding external perspective

Approach combining entrepreneurial experience and tools from NLP to work on both structure and decision-making methods.
Keyclic
Founder and CEO
SOFTWARE PUBLISHING
March 2014 - August 2025 (11 years and 5 months)
Bordeaux, France
Creation and development of a technology company for over 10 years.

– Structuring the business model
– Building and evolving market positioning
– Sales development and customer acquisition
– Strategic and financial steering
– Team management and organization

In 2021, the company was sold to Twipi Group, a structured player in the sector (73 employees, €9.7 million in revenue, 400+ clients).

Following the transaction, I held the position of Development Director for Keyclic and Votim products and served on the management committee for 3.5 years.

The sale was made possible by in-depth work on vision, project coherence, and the ability to demonstrate its growth potential.

This experience taught me that a company becomes attractive when it is clear, credible, and driven by strong leadership, far beyond just revenue.
General management Team management Interpersonal intelligence Team spirit Analytical and synthesis skills
Ecole de la Rénovation Energétique
Co-founder and Board Member
EDUCATION AND E-LEARNING
June 2021 - Today (4 years and 11 months)
Bordeaux, France
Co-creation of a network of schools dedicated to energy renovation professions, in a rapidly evolving sector. (Bordeaux, Biarritz, and Rennes)

Initial involvement in:

– Defining vision and positioning
– Structuring the project and model
– Building initial strategic directions

Today, involvement at the governance level:

– Participation in strategic decisions
– Support for development phases
– External perspective on long-term coherence and trajectory

Non-operational role on a daily basis.
Organizational consulting Analytical and synthesis skills Team management Business development