Baptiste Variengien

Google Ads & Meta Ads paid acquisition for service-based SMEs.

I first check if your Google Ads or Meta Ads campaigns can be profitable. Then I run them. Not the other way around.

The goal: to prevent you from losing your budget on ground that wasn't ready to receive it.

Before touching the campaigns, I check five foundations.

Reliable tracking.

Landing page that converts.

Sustainable budget.

Consistent unit economics.

Leads handled correctly.

Five checks. In order. No shortcuts.

Process:

1. Check the five foundations

2. Diagnosis with a clear decision: launch, correct, or wait

3. If launch is approved: build or optimize Google Ads / Meta Ads campaigns

4. Weekly management with end-to-end journey measurement

Who am I?

I built BUREAU N.8 around a simple conviction: a campaign should not be launched to compensate for fuzzy tracking, a weak landing page, or poorly handled leads.

My approach: measure before investing, refuse when the ground isn't ready, then manage properly when it is.

Before BUREAU N.8: 13 years in managing demanding projects. Nuclear (radiation protection, site manager, EDF trainer) and entrepreneurship (creation and management of a transport company). This industrial rigor is what I apply to acquisition.

Possible missions:

Google Ads.

Meta Ads.

Conversion tracking.

Acquisition audit.

Landing page optimization.

Monthly management.

White label for agencies and web studios.