Freelancer profile translated to English.

Description

Do you want to optimize your marketing performance and fully leverage the power of data to retain your customers and maximize your acquisition?

Are you looking for an expert capable of structuring and optimizing your CRM campaigns while improving the user experience?

As a CRM and digital marketing specialist, I support companies in implementing high-performing data-driven strategies.

My expertise: transforming data into engagement levers through personalized campaigns and optimized customer journeys.

How?

By combining analysis, creativity, and technical skills to build tailor-made strategies:

CRM & Activation Management: advanced segmentation, automation scenarios, high-performance emailing campaigns

UX/UI & Acquisition Optimization: loyalty program redesign, user journey improvement, conversion rate increase

Digital Strategy & Consulting: data analysis, strategic recommendations, acquisition cost optimization

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
CRM/PRM Expert
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Paris, France
Head of Marketing – X-Concept (co-founder)
Responsible for the entire marketing and sales strategy: development of CRM/PRM campaigns, creation of a graphic charter, website redesign, implementation of a multi-channel conversion funnel (emailing/prospecting calls, sales materials), management of automation tools (n8n, ActiveCampaign), structuring of customer journeys, and definition of market positioning.

CRM/PRM Consultant – DDB Paris (Audi)
Strategic and operational support mission for the Audi account to support CRM activities.
CRM Digital Marketing Strategy Hubspot n8n Wordpress
DDB PARIS
CRM Project Manager
DIGITAL AND IT
September 2020 - January 2025 (4 years and 4 months)
Paris, France
**Main Mission**: Management of the MyAudi loyalty program (B2C/B2B) and acquisition campaigns (B2C) at national and local levels.

**Loyalty & Activation**: Management and complete redesign of the loyalty program (UX/UI design, segmentation, email journeys, customer reactivation scenarios).

**Performance Optimization**: Implementation of actions to reduce customer acquisition cost, improve engagement rates, and maximize registration for exclusive events.

**Multi-channel Management**: CRM animation via emailing, automation, and deployment of communication assets for dealerships.

**Management & Customer Relations**: Management of a portfolio of 4 clients, team management of 3 people, KPI monitoring, and strategic recommendations.

**Internal Collaboration**: Work in coordination with creative (CR+DA), data, UX, and technical teams.
Project Management Team Management Acquisition Strategy Figma Salesforce
princess to lends
Digital Planner
FASHION AND COSMETICS
August 2020 - August 2020 (1 month)
Customer Acquisition Strategy
CRM Strategy
Social Media Management
Communication Strategy
CRM Social Media Acquisition Strategy Digital Communication Branding