Freelancer profile translated to English.
Back to original languageAbout Baptiste
Freelance UX/UI Designer specializing in e-commerce, I help companies design high-performing digital experiences that combine user satisfaction and business results. 🚀
For over 7 years, I have been involved in high-stakes digital products in collaboration with Product, Tech, and Marketing teams.
My areas of expertise:
✓ UX Audit & customer journey optimization
✓ Web and mobile interface design
✓ E-commerce site redesign and creation
✓ Purchase funnel and conversion optimization
✓ Design System & continuous improvement
My goal: to transform complex journeys into simple, fluid, and effective experiences for your users.
Let's talk about your project! 👋
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- IntermarchéProduct DesignerRETAIL (LARGE RETAILERS)January 2024 - Today (2 years and 5 months)Châtillon, FranceUX/UI Process:- Design thinking- Workshop implementation (Focus group / Design sprint)- User research (User interviews / benchmark)- UX KPI implementation- Wireframing- Creation and evolution of components in the design system- UI refinement- Data analysis- User testing- Design acceptance testing
- CarrefourProduct DesignerRETAIL (LARGE RETAILERS)January 2023 - December 2023 (11 months)91300 Massy, FranceUX/UI Process:- OKR implementation- F.O.C.U.S.E.D methodology- UX workshop implementation (Ideation / Scoping)- User research (User interviews / benchmark)- UX KPI implementation- Wireframing- Creation and evolution of components in the design system- UI refinement- Data analysis- User testing- Design acceptance testing
- Bouygues TelecomProduct DesignerNovember 2021 - December 2022 (1 year and 1 month)Meudon, FranceUI Services:• - Design system creation / evolution• - Brand content creation / adaptation• - Graphic charter creation / redesign
Reviews
Barbara
Hyperealist
Reviewed on 11/15/2023
Very good experience with Baptiste. We called on him to create our website, which required quickly understanding the needs and constraints of each stakeholder. He brought us a design methodology and rigor in our design approach. All exchange sessions were well structured, and we advanced our project quickly and smoothly. I recommend him without hesitation!
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Education
- Communication Support Designer, Webdesign track, level IIIMJM Graphic Design2017
- Advanced - Product DesignThe Design Crew2020- Maîtrise du design process - Interviews et définition des besoins utilisateurs (User Research) - Maîtrise du process d'idéation - Prototyping & user testing - Création user interface (Design system, UX Writing, Branding) - Collaboration entre designer et PM / PO / Dev Programme conçu et enseigné par les meilleurs Designers, issu des plus belles entreprises: Lydia, Blablacar, Youtube, Alan, Qonto, Heetch...
Certifications
- Scrum Product OwnerInternational Scrum Institute2022