Freelancer profile translated to English.

Description

Digital Marketing expert for over 7 years, my missions consist of supporting you in a global approach to paid traffic acquisition and conversion optimization.

Here are my references: Boursorama Banque, Euro Protection Surveillance, Kusmi Tea, Laforêt, MonEmprunt, Auchan, EDF, Renover en France, Ubiflow

SEA / Google Adwords:

Certified Google Adwords and Shopping, I offer to create or optimize your Google Adwords Search, Display, Shopping, or Youtube campaigns.

- Creation of your campaigns

- Audit and optimization of existing campaigns

- Reporting

- Google Adwords Training

Social Ads:

I offer to create and manage your advertisements on Facebook, Instagram, and LinkedIn

Web Marketing:

Certified Google Analytics, I help you analyze your traffic qualitatively and quantitatively to understand your audiences and how they interact with your website.

I can establish tagging plans via Google Tag Manager to then help you make data-driven decisions.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Ubiflow
Digital Marketing Manager
SOFTWARE PUBLISHING
January 2020 - Today (6 years and 5 months)
Rennes, France
I manage the Marketing department and am a member of Ubiflow's management team with the following responsibilities:

Lead generation for the French, Spanish, and Mexican markets:
- Definition of the Inbound Marketing strategy and associated action plans (customer journey, personas, channels, marketing tools)
- Definition and implementation of marketing automation actions via Hubspot (emails, SMS, etc.)
- Creation and management of traffic acquisition campaigns (Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads)
- Definition, implementation, and monitoring of our SEO strategy
- CRM Manager: Cleaning our CRM, identifying customer segments/personas, and implementing campaigns
- Management of the website redesign
- Management of service providers
- Monitoring of department performance and ROI per channel
- Monitoring of the department's budget

Web & Data Analysis:
- Implementation of analytics and tracking tools (GA & GTM) and creation of a tagging plan
- Definition of metrics to analyze
- Highlighting the customer journey and the relevance of each step on our websites
- Analysis of multi-channel funnels, attribution views, behavior flows
- Creation of events and objectives
- Creation of a performance monitoring dashboard
- Data formatting using data visualization tools
- Tagging plan diagnosis and recommendations
- Quantitative and qualitative monitoring of online activity to identify traffic trends
- A/B testing to improve web platforms
SEA Google AdWords Google Analytics Google Ads Web analytics SEO HubSpot Marketing Facebook Ads Google Tag Manager
Useweb
Digital Marketing Acquisition Consultant (SEA/SEO) & Web Analytics
CONSULTING AND AUDITS
January 2019 - December 2019 (11 months)
Rennes, France
I am responsible for managing the acquisition strategy and providing web analytics consulting for various clients:

Acquisition:
- SEA account management (Bing/Google): Campaign optimization, performance analysis, budget management
- Activation of Display, Email, and Affiliate networks
- SEO audit and recommendations
- Creation and updating of performance dashboards and reports
- Updating monthly and semi-annual presentations
- Strategic recommendations to the client
- Responsible for client communication

Web Analytics:
- Implementation of analytics and tracking tools (GA & GTM) and creation of a tagging plan
- Definition of metrics to analyze
- Highlighting the customer journey and the relevance of each step on the web platform
- Analysis of multi-channel funnels, attribution views, behavior flows
- Creation of events and objectives
- Creation of a performance monitoring dashboard
- Data formatting using data visualization tools
- Tagging plan diagnosis and recommendations
- Quantitative and qualitative monitoring of online activity to identify traffic trends
- A/B testing to improve web platforms

Clients: MonEmprunt.com / Laforêt franchise
Google Analytics Google AdWords Google Ads Facebook Ads LinkedIn Ads Google Tag Manager SEM SEA Web analytics
Finanzen France
Marketing Manager
REAL ESTATE
August 2018 - January 2019 (5 months)
Paris, France
Responsible for the digital acquisition strategy for the French market:
- Management of a multi-million euro budget
- Optimization and analysis of SEA (Bing/Google), Social Media (Facebook Ads/Twitter Ads), and Native (Outbrain/Taboola) campaigns
- Creation of a dashboard to monitor and analyze campaign performance
- Implementation and execution of various A/B tests to optimize performance
- Exchange of best practices and results with managers of the German, Swiss, and English markets
- Management and development of the affiliate portfolio
- Audit of tagging plans and recommendations
Google AdWords Google Ads Facebook Ads LinkedIn Ads Google Analytics

Check out Baptiste's experience

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Signup to reveal

Master, Marketing
ESC Amiens
2016
Master, Marketing
Digital Marketing Diploma, Digital Marketing / E-commerce
Shaw Academy
2015
Diplôme de Marketing Digital, Marketing Digital / E-commerce

Check out Baptiste's education

Google Ads
Google
Google Shopping
Google
Google Ads Google AdWords

Baptiste's certifications are only visible to Malt Community members

Baptiste Sangouard

🎯Expert Google Ads|Facebook Ads|Web analytics

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