Freelancer profile translated to English.
Back to original languageAbout Baptiste
B2B digital marketing consultant, I help your company meet its growth challenges through the implementation of omnichannel marketing actions.
Since 2015, I have been assisting VSEs/SMEs in enriching their sales pipeline through the various channels offered by digital marketing.
With 4 years of experience as Marketing Manager at Tilkee, I have been able to grasp both the strategic and operational aspects of digital marketing.
Would you like to implement an omnichannel acquisition strategy to support your commercial objectives? 👇
To do this, I can help you with one or more of the following items:
👉 Support for the Marketing (re)positioning of your company
👉 Definition of a funnel acquisition strategy
👉 Operational implementation of the acquisition strategy:
- Outbound Marketing: Implementation of acquisition workflows, Email Marketing, online advertising campaign management
- Inbound Marketing: content creation (landing pages, white papers, blog, webinars...)
- Growth Marketing: Scraping, data enrichment, process automation
👉 Monitoring and optimization:
- Performance tracking through KPI analysis
- Budget optimization
- Daily iterations
Marketing stack:
Marketing Automation: Hubspot, Sendinblue, ProspectIn, Zapier
Targeting: Corporama, LinkedIn Sales Navigator
Scraping: Phamtombuster, Simple Scraper
Emailing: Mailjet, Mailchimp
SEO: Google trends, SEO Quake
SEA / SMA: Google, LinkedIn, Facebook, and Instagram
Web analytics: Google analytics, Google search console
Preferences:
With training and several professional experiences in B2B Marketing, I have developed a strong appetite for marketing activities between professionals, particularly in the software industry.
Do not hesitate to contact me for an initial discussion!
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- Freelance - Conseil en marketing digitalFreelanceCONSULTING AND AUDITSOctober 2015 - Today (10 years and 8 months)Lyon, France
- TilkeeMarketing ManagerSOFTWARE PUBLISHINGJanuary 2017 - January 2021 (4 years)Lyon, FranceAs Marketing Manager at Tilkee, I participated in the strategic repositioning of the company upon my arrival.After co-defining the target audience, buyer personas, and marketing mix, my daily tasks involved the operational implementation of the new strategy, particularly through:- Redesigning the website (SEO audit of the existing website, keyword analysis, web copywriting, technical and structural optimization, and link building)- Implementing a webinar marketing strategy: creating landing pages, multi-channel recruitment (LinkedIn events, LinkedIn ads, email marketing...), content creation, organizing customer testimonials, managing webinars, and nurturing leads- Outbound Marketing: implementing acquisition workflows on LinkedIn and via email, managing LinkedIn Ads campaigns- Digital Press Relations Management- Co-marketing campaign management with partners (Salesforce, Microsoft Dynamics)
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Education
- Master Programme Grande Ecole specializing in B2B MarketingESC Saint-Etienne campus EM Lyon2015
Certifications
- Google Analytics Individual QualificationGoogle2020
- Become an SEO Specialist26 academy2020